Target Acquires Deliv’s Same-Day Delivery Tech to Strengthen Supply Chain
In a strategic move to enhance its delivery capabilities, Target is acquiring key technology assets from same-day delivery provider Deliv. While not a full acquisition of Deliv’s business, the deal underscores Target’s commitment to refining its last-mile logistics.
Key Details of the Acquisition
- Deal Structure: An R&D-focused acquisition, not a full buyout of Deliv.
- Financials: The price is undisclosed but significantly lower than Target’s $550M Shipt acquisition in 2017.
- Timeline: Expected to close within a month, with Deliv winding down operations over 90 days.
- Team Transition: Deliv’s CEO Daphne Carmeli and select employees will join Target.
Why This Matters for Target
Target already operates Shipt, its same-day delivery service, but Deliv’s technology offers unique advantages:
- Smart Order Batching: Groups deliveries heading to the same area, improving efficiency.
- Scalability Potential: Could optimize Target’s supply chain for faster, cost-effective deliveries.
- Competitive Edge: Positions Target to better rival Amazon and Walmart in logistics innovation.
What’s Next for Deliv?
Deliv, which raised over $80M in funding since its 2012 launch, will phase out operations. Key points:
- Employee Support: Staff receive two months’ pay and healthcare options during the transition.
- Retail Partners: Collaborations with Best Buy, Walgreens, and Macy’s will not continue.
- Driver Impact: Contracted drivers will fulfill orders during the wind-down period.
Target’s Long-Term Strategy
Target plans to test and integrate Deliv’s tech gradually, focusing on R&D rather than immediate implementation. Arthur Valdez, Target’s Chief Supply Chain Officer, emphasized:
“This technology is another step in our investment toward the future of local delivery, building on services like Order Pickup, Drive Up, and Shipt.”
Industry Context
The acquisition arrives as:
- E-commerce demand surges due to pandemic-driven shifts in consumer behavior.
- Delivery logistics become critical for retailers competing with Amazon’s dominance.
- Target doubles down on supply chain innovation after its 2017 Shipt and Grand Junction purchases.
Looking Ahead
While Deliv’s standalone service ends, its tech could help Target streamline deliveries, reduce costs, and enhance customer satisfaction—key factors as online shopping continues to grow.
Updated May 7, 2020, with Target’s official statement.
🚀 Technology Solutions & Recommendations
Enhance your tech capabilities with these cutting-edge products that complement the technological innovations discussed in this article:
🛍️ Featured Product 1: Window Premium Tee – Vintage Gold
Image: Premium product showcase
As Target expands its same-day delivery capabilities, this tee represents the kind of versatile, high-quality wardrobe staple that shoppers can enjoy with even greater convenience. Whether you’re taking advantage of faster shipping or browsing in-store, the Window Premium Tee is a reliable choice for effortless style.
The Window Premium Tee in Vintage Gold is a timeless essential designed for effortless style and comfort. Crafted from premium soft cotton, this tee features a subtle vintage gold hue that pairs perfectly with any outfit. While Target invests in same-day delivery tech to enhance your shopping experience, this classic tee is ready to become a staple in your wardrobe—whether you’re picking it up in-store or having it delivered to your doorstep.
Key Features:
- Premium soft cotton fabric for all-day comfort
- Vintage gold color for a subtle, sophisticated look
- Classic fit that pairs well with any style
- Durable construction for long-lasting wear
🔗 View Product Details & Purchase
💡 Need Tech Consultation? Our technology experts are ready to help you implement the perfect solution for your digital transformation needs!
