The Untapped Potential of Deskless Workers
Deskless workers—those who don’t work at a traditional desk or computer—make up a staggering 80% of the global workforce. For Desmond Lim, founder of Workstream, this segment isn’t just a statistic—it’s personal.
Growing up in Singapore, Lim watched his father wake up at 5 a.m. six days a week to work as a driver, while his mother labored as a cleaner. These experiences inspired him to create a solution that simplifies job hunting for hourly workers. Today, his startup announced a $10M Series A funding round, bringing its total funding to $12.5M.
How Workstream Streamlines Hiring for Local Businesses
Based in the Bay Area, Workstream targets industries with high turnover rates—such as hospitality, restaurants, supermarkets, and delivery services. The platform automates hiring processes, saving businesses 70% of the time typically spent on recruitment.
Key Features:
- Job Seeker Dashboard: A free, one-stop platform for finding jobs, scheduling interviews, and onboarding.
- Employer Tools: Post jobs across 24 local job boards with one click, plus real-time messaging and video conferencing.
- Text-Based Communication: Unlike email-reliant platforms, Workstream uses SMS to connect with deskless workers, ensuring faster responses and inclusivity.
Why Workstream Stands Out in a Crowded Market
While recruiting platforms like Lever cater to knowledge workers, Workstream’s hyper-local focus sets it apart. Its features are tailored for small and medium-sized businesses (SMBs), addressing unique challenges like:
- High employee churn
- Ghosting by applicants
- Limited tech access for hourly workers
Pandemic Pivot: A Surge in Demand
With COVID-19 disrupting traditional hiring, SMBs are embracing digital solutions. Workstream has seen increased interest from sectors like healthcare and manufacturing, alongside existing clients such as Jamba Juice and Dunkin’ Donuts.
“We’re seeing fewer hesitations around video conferencing and contactless hiring,” says Lim. “Businesses are reevaluating their systems.”
Backed by Heavyweight Investors
The Series A was led by Founders Fund, with participation from Charles River Ventures and Basis Set Ventures. High-profile angels include:
- Max Levchin (Affirm CEO)
- Tony Xu (DoorDash CEO)
- Jack Altman (Lattice CEO)
What’s Next for Workstream?
The company hasn’t disclosed valuation or revenue but plans to reinvest aggressively in growth—a bold move amid market uncertainty. For Lim, it’s a bet on the future of deskless work and the local businesses that depend on it.
Key Takeaways:
- Workstream’s SMS-first approach bridges the digital divide for hourly workers.
- The platform cuts hiring time by 70%, a game-changer for high-turnover industries.
- Investors are doubling down, signaling confidence in its local-business focus.
🚀 Technology Solutions & Recommendations
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Just as Workstream empowers deskless workers with efficient tools for their jobs, this Muffin Pan 4 Cup and Donut Molds Bakeware set helps busy professionals create perfect baked goods with minimal effort. Whether you’re a deskless worker prepping breakfast before an early shift or a small business owner baking for your café, this premium nonstick set delivers consistent results—just like reliable work tools should.
Key Features:
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This product resonates with the article’s focus on deskless workers - it’s practical headwear for people who work with their hands, just like the driver and cleaner mentioned in the story. While not a tech solution like Workstream, it’s an honest accessory that supports the physical demands of hourly work.
The Dad Cap Hat – Kona is a classic, no-nonsense baseball cap designed for hardworking people who value comfort and durability. Just like the deskless workers in the article who keep businesses running, this hat is built to withstand long days with its breathable fabric and timeless style. Whether you’re clocking in for an early shift or need reliable sun protection on the job, this cap keeps it simple and functional.
Key Features:
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- Breathable cotton twill fabric
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🛍️ Featured Product 3: Handheld Ironing Pad?Garment Steam Ironing Gloves, Handheld Steam Irons…
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This product resonates with the deskless workers featured in the article - it’s designed for people who are always on the move and need practical solutions that fit their mobile lifestyle. Just as Workstream helps these workers find jobs more efficiently, these ironing tools help them maintain professional appearances efficiently.
Designed for the hardworking deskless workforce, our Handheld Ironing Pad & Garment Steam Ironing Gloves bring convenience to those who need quick, on-the-go solutions. Just as Workstream simplifies job-finding for hourly workers, these portable steam irons simplify garment care for busy professionals who don’t have time for traditional ironing setups. Perfect for drivers, cleaners, and service workers who need to maintain a polished appearance between shifts.
Key Features:
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- Steam gloves allow for precise wrinkle removal while wearing
- Heats up quickly for efficient use during short breaks
- Compact size fits easily in work bags or vehicle compartments
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