Juni Raises €2.1M Seed Round to Empower E-Commerce and Digital Marketers
Juni, a Swedish fintech startup developing a specialized banking platform for e-commerce and online marketing businesses, has successfully closed a €2.1 million seed funding round. The company plans to officially launch its services in early 2021.
Key Investors and Strategic Backing
The funding round was led by Berlin’s Cherry Ventures, marking one of the first investments by new partner Sophia Bendz, the former Spotify marketing executive turned VC. The round also attracted prominent angel investors, including:
- Jarno Vanahatapio (Founder/CEO of NA-KD)
- Johan Bendz (Former CSO of iZettle)
What Makes Juni Unique?
Founded by Samir El-Sabini and Anders Orsedal, Juni aims to become the ultimate financial companion for digital entrepreneurs by offering:
- Smart debit cards with cashback rewards on advertising spend
- Automated cash flow management tools
- Invoice-to-transaction matching technology
- Multi-account dashboard for centralized financial oversight
“We’re giving e-commerce professionals real-time visibility into their financial health while automating tedious tasks like invoice reconciliation,” explains El-Sabini. “Our goal is to become the indispensable financial partner for digital businesses.”
Market Opportunity and Growth Strategy
With e-commerce experiencing unprecedented growth (accelerating 10 years’ worth of expansion in just three months during 2020), Juni addresses critical pain points:
- Fragmented financial tools creating operational inefficiencies
- Lack of specialized banking for digital-native businesses
- Time-consuming manual processes diverting focus from growth
While currently leveraging Railsbank’s Banking-as-a-Service infrastructure, Juni may pursue its own banking license within 5-7 years. The immediate focus remains on building superior functionality tailored to e-commerce workflows.
Business Model and Future Plans
Juni will generate revenue through:
- Interchange fees (net of cashback rewards)
- Subscription services (SaaS model)
- Future credit products
The platform is currently accepting waitlist signups ahead of its early 2021 launch, with an open beta expected soon.
“E-commerce moves at lightning speed,” notes Cherry Ventures’ Bendz. “Juni’s integrated approach eliminates financial complexity so entrepreneurs can focus on scaling their businesses.”
