The Rise of Mobile Gameplay Video Sharing
As the gaming industry continues to boom, the demand for gameplay video content has skyrocketed. Following reports of Google’s potential acquisition of Twitch, mobile gaming platforms are also stepping up to capture this growing market. Y Combinator-backed Kamcord, a pioneer in mobile gameplay recording, has now launched a standalone app to transform how gamers share and watch replays.
Kamcord’s Journey: From SDK to Standalone App
Founded as a developer tool, Kamcord initially provided an SDK that allowed mobile game creators to integrate video recording and sharing features seamlessly. After raising $7.1 million in Series A funding earlier this year, the startup has seen its share rate quadruple.
Key Growth Metrics:
- 1 hour of gameplay uploaded every minute (1% of YouTube’s total volume)
- 14 million videos recorded to date
- Partnerships with popular games like Talking Tom and Stickman Soccer
Despite these impressive numbers, Kamcord remains a lean 17-person team, according to co-founder Aditya Rathnam.
The New Kamcord App: A Social Hub for Gamers
Moving beyond its SDK roots, Kamcord has now launched a dedicated mobile app that serves as a centralized platform for gameplay videos. The app offers:
- Social features: Follow top players and engage with the community
- Learning tools: Discover tips and tricks from skilled gamers
- Trending content: Explore popular videos and discussions
Unlike some compe*****s, Kamcord emphasizes user experience over aggressive monetization. The platform doesn’t require registration and avoids intrusive cross-promotional ads.
Competitive Landscape and Future Outlook
Kamcord faces competition from companies like Applifier (now merged with Unity), but maintains a distinct approach focused on community building rather than advertising. With backing from prominent investors including Translink Capital, SV Angel, DeNA, and Innovation Works, the startup is well-positioned to capitalize on the mobile gaming video trend.
As Rathnam notes, “We’re now in a really good place and we’re seeing tremendous growth.” With its new app, Kamcord aims to become not just a tool, but a destination for mobile gaming enthusiasts worldwide.
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