Kanarys Secures $3M to Revolutionize Workplace Diversity Tracking
From Legal Career to Tech Disruptor: Mandy Price’s Mission
Harvard Law graduate Mandy Price transitioned from a successful legal career to co-found Kanarys in late 2019, driven by her personal experiences with workplace inequities. Alongside her husband Bennie King and Harvard classmate Star Carter, Price created a data-driven platform that helps companies measure and improve their diversity, equity, and inclusion (DEI) efforts.
The Kanarys Approach: Data-Driven DEI Solutions
Kanarys stands out by offering:
- Comprehensive assessments of company policies (promotion, recruitment, benefits)
- Quarterly employee surveys to gauge DEI progress
- HR system integration for tracking pay equity and advancement metrics
- Benchmarking tools comparing performance against industry peers
“We address systemic inequities at their root,” explains Price. “Our platform identifies structural barriers that traditional interventions often miss.”
Impressive Traction and Funding
Within its first year, Kanarys has:
- Secured $3 million in seed funding led by Zeal Capital Partners
- Gained backing from prominent investors including Morgan Stanley and Rise of the Rest
- Onboarded major clients like Yum Brands, Dallas Mavericks, and Neiman Marcus
Beyond Corporate Services: Transparency for Job Seekers
Kanarys also maintains a database of 1,000+ companies, functioning as a DEI-focused Glassdoor alternative. This resource helps professionals evaluate potential employers’ diversity efforts before joining.
Breaking Barriers in Venture Capital
As a Black-founded startup, Kanarys represents a rare success story:
- Only 0.6% of VC funding goes to Black women founders (CNN)
- Just 1% of total venture capital reaches Black entrepreneurs overall
“DEI isn’t just ethical—it’s good business,” Price emphasizes. “Our metrics help companies align diversity goals with bottom-line results.”
With its unique data-driven approach and growing investor support, Kanarys is poised to transform how organizations approach workplace equity in 2024 and beyond.
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