Levitate Raises $6M to Expand AI-Powered ‘Keep-in-Touch’ Email Platform
Raleigh-based Levitate, a cutting-edge marketing and customer relationship platform, has secured \(6 million in fresh funding. This brings the startup's total funding to \)12 million, with backing from prominent investors like Tippet Venture Partners, Bull City Venture Partners, and angel investor Peter Gassner (CEO of Veeva Systems and Zoom investor).
A Visionary Founder with a Proven Track Record
Founded in late 2017 by serial entrepreneur Jesse Lipson, Levitate builds on Lipson’s success with ShareFile, a cloud storage startup acquired by Citrix for $93 million in 2011. After serving as Citrix’s VP of Cloud Services, Lipson left to create Levitate—now serving over 1,000 businesses with its subscription-based platform.
How Levitate Stands Out in Email Marketing
While compe*****s like Superhuman focus on inbox efficiency, Levitate carves its niche with “keep-in-touch marketing”—a personalized alternative to mass email blasts.
Key features include:
- Smart reminders to nurture client relationships
- Customizable email templates for authentic outreach
- Relationship analytics to track engagement
- AI-driven suggestions for optimal contact timing
“We’re not a CRM,” explains Lipson. “Our focus is quality over quantity—curating meaningful connections, not just growing lists.”
Seamless Integrations and Pricing
Levitate works as:
- An email add-on for Gmail and Outlook
- A standalone app (iOS | Android)
- A business solution with CRM integrations (Salesforce, HubSpot, etc.)
Pricing starts at $30/user/month (5-user minimum). A free personal plan is available, while enterprises can upgrade to a $199/month tier with dedicated coaching.
The Future: AI and Automation
The new funding will accelerate Levitate’s AI capabilities, including:
- Workflow automations (e.g., welcome kits for new clients)
- Data validation to prevent impersonal emails
- Potential integration of GPT-3-like technology for AI-generated content
“People want to stay connected but lack time,” says Lipson. “We’re here to simplify that process—not replace human touch, but enhance it.”
Growth Amid Challenges
Named one of the Triangle’s most promising startups, Levitate plans to:
- Hire 30+ employees in 2024 (current team: 80)
- Boost product development and market awareness
- Expand its foothold in insurance and financial advisory sectors
With its unique approach to relationship-driven email marketing, Levitate is poised to redefine how small businesses connect in the digital age.
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