Lex App Acquired by 9Count in Strategic Move for LGBTQ+ Community
In a significant development for queer-focused digital spaces, Lex—the popular LGBTQ+ social and dating app—has been acquired by 9count, a mobile app conglomerate specializing in social networks. This partnership signals a new chapter for Lex as it aims to scale its impact while preserving its community-driven ethos.
From Humble Beginnings to Million-Dollar Platform
- Origins: Launched in 2017 as an Instagram page inspired by vintage lesbian personal ads, Lex quickly gained traction for its unique approach to queer connection.
- App Launch: Founder Kell Rakowski transformed the page into a standalone app in 2019, which secured a $1.5 million seed round within a year.
- Leadership: Seasoned entrepreneur Jennifer Lewis joined as co-founder and CEO, bringing strategic vision to the platform.
Why Lex Matters in Today’s Digital Landscape
“Mainstream platforms often fail LGBTQ+ users,” Lewis told TechCrunch, citing GLAAD research showing queer individuals face double the online harassment rates of their heterosexual counterparts. Lex addresses this gap by providing:
- A safe space for identity expression
- Intentional community building beyond dating
- Protection from the toxicity prevalent on larger platforms
Navigating Change: User Concerns and New Opportunities
The app’s 2023 rebrand—emphasizing socialization over dating—sparked debate among its dedicated user base. Some feared the shift would dilute Lex’s bold, unfiltered character. However, the 9Count acquisition brings tangible benefits:
- 3x faster feature development
- Enhanced content moderation capabilities
- Access to 9Count’s technical resources while maintaining autonomy
The 9Count Vision: Vertical Social Networks
Led by Alex Hofmann (former Musical.ly CEO, now TikTok), 9Count operates successful apps like Wink and Summer. Hofmann’s strategy mirrors ByteDance’s multi-app approach:
“We believe the future lies in vertical social networks that empower specific communities,” Hofmann explained. “Lex perfectly aligns with this vision.”
By the Numbers
- 1M+ downloads (targeting a niche but engaged audience)
- Millions of monthly messages exchanged
- Deal terms remain undisclosed
This acquisition represents both a validation of Lex’s importance and an opportunity to strengthen its position as a vital queer digital space. As Lewis notes: “This partnership lets us serve our community better—without compromising what makes Lex special.”
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