LTE Smartphone Market Set for Explosive Growth in 2013
New data from Strategy Analytics reveals that global LTE smartphone shipments are projected to reach 275 million units in 2013—a staggering threefold increase from the 90.9 million units shipped in 2012. This growth signals a major shift toward 4G connectivity as carriers worldwide expand their high-speed networks.
Key Drivers of LTE Adoption
- Competition among manufacturers: Apple and Samsung continue to dominate, but other players like LG, Nokia, and HTC are investing heavily in 4G devices.
- Network expansion: The U.S., UK, Japan, China, and South Korea are leading the charge with aggressive LTE rollouts.
- Emerging markets: Developing regions are also adopting 4G, further fueling demand.
New Players Entering the Fray
Analysts predict that Amazon and Mozilla could disrupt the LTE smartphone market in 2013:
- Amazon: Expected to launch an LTE-enabled smartphone by mid-2013, positioning it as a “mobile shopping card” to capture more consumers.
- Mozilla: While focused on 2G and 3G devices, the company may soon announce 4G plans given the rapid growth of LTE.
Challenges for New Entrants
Despite the opportunities, breaking into the LTE market won’t be easy:
- Apple and Samsung’s dominance: The duo controls a significant share of the global smartphone market.
- High competition: Established brands like HTC and BlackBerry are already struggling to keep up.
- Need for differentiation: New players must offer innovative designs, competitive pricing, or unique services to stand out.
The Future of 4G
Neil Mawston, Executive Director at Strategy Analytics, states:
“2013 will be the year of 4G. LTE smartphone shipments will exceed a quarter-billion units for the first time, making it a high-growth market that no tech company can afford to ignore.”
As LTE becomes the new standard, expect more players—both established and emerging—to join the race for 4G supremacy.
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