Malaysian Gig Economy Platform GoGet Raises $2M in Series A Funding
GoGet, Malaysia’s leading on-demand workforce platform, has successfully closed a $2 million Series A funding round led by Monk’s Hill Ventures. This investment marks a significant milestone for the startup as it seeks to transform flexible work opportunities across Southeast Asia.
Platform Growth and Key Partnerships
- 20,000+ gig workers (“GoGetters”) registered on the platform
- 5,000+ businesses onboarded, including major brands like:
- Lazada Malaysia
- IKEA Malaysia
- Foodpanda
- BloomThis (flower delivery service)
What Sets GoGet Apart in Malaysia’s Gig Economy?
While Malaysia hosts several on-demand work platforms, GoGet has carved out a unique position:
- Versatile service model similar to TaskRabbit
- Broad range of gig opportunities including:
- Deliveries and logistics
- Event staffing
- Data entry and office administration
- Heavy item transportation
Compe*****s like Supahands (online tasks) and Kaodim (professional services) focus on specific niches, while GoGet offers more diverse, everyday gig opportunities.
Addressing ASEAN’s Labor Market Challenges
Founded in 2014 by CEO Francesca Chia, GoGet emerged to solve critical workforce gaps in Southeast Asia:
“Today, the majority of ASEAN’s labor market are low- to middle-skilled, and the majority are not protected with job security, future career paths and financial services such as insurance and savings,” Chia explained. “Over 70% of employment in ASEAN comes from SMEs who need to scale without increasing full-time costs.”
Platform Features Driving Growth
GoGet’s innovative approach includes:
- Worker verification system ensuring reliable talent
- Multi-category work options allowing skill diversification
- Business management tools for:
- Preferred worker lists
- Recruitment and training
- Seamless payment processing
Funding Allocation and Future Plans
The $2 million investment will primarily fuel:
- Malaysian market expansion
- Worker benefits development including:
- On-demand savings plans
- Insurance options
- Career-building resources
- Future ASEAN market entry (long-term strategy)
The Gig Economy Debate
As GoGet scales, it faces challenges common to gig economy platforms:
- Ensuring fair worker compensation
- Providing benefits comparable to traditional employment
- Navigating evolving labor regulations
Chia emphasizes GoGet’s commitment to sustainable flexible work: “Our vision is to bring flexible work to the world in a sustainable manner through innovative benefits and career development tools.”
Investor Perspective
Kuo-Yi Lim, Monk’s Hill Ventures co-founder, commented:
“The nature of work is being redefined as companies and workers seek both flexibility and fit. GoGet provides a community of motivated, well-trained workers while extending corporate people management systems to ensure quality and compliance.”
With the pandemic accelerating demand for flexible workforce solutions, GoGet is positioned to play a pivotal role in shaping the future of work across Southeast Asia.
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