MessageBird’s $200M Series C Fuels Omnichannel Expansion
Amsterdam-based MessageBird, a leading cloud communications platform, has raised $200 million in Series C funding at a staggering $3 billion valuation. The round was led by Spark Capital, with participation from Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners, and NewView Capital. Existing investors Accel, Atomico, and Y Combinator also contributed.
From Bootstrapped Beginnings to Unicorn Status
Founded in 2011, MessageBird operated profitably and bootstrapped for its first six years before securing its first institutional investment—a $60 million Series A in 2017. A previously unannounced $40 million Series B followed in early 2019, setting the stage for this latest funding milestone.
Reinventing Customer Communications: The OPaaS Vision
Originally positioned as a Twilio compe*****, MessageBird has evolved into an Omnichannel Platform-as-a-Service (OPaaS). The platform enables businesses of all sizes to engage customers seamlessly across WhatsApp, Messenger, WeChat, SMS, voice, and more—eliminating fragmented communication silos.
CEO Robert Vis emphasizes the shift toward messaging-first interactions:
“Customers no longer need to wait with a browser open. Our omnichannel widget lets businesses respond via WhatsApp or their preferred platform, improving efficiency and satisfaction.”
Key Growth Drivers and Market Traction
- 15,000+ customers, including Lufthansa, Heineken, and Uber, now use MessageBird’s solutions.
- €300 million annual revenue run rate, with one-third of clients adopting omnichannel tools.
- Remote work tailwinds: The pandemic accelerated demand for digital-first customer engagement.
Strategic Use of Funds
- Global Expansion: Triple the team size and deepen presence in Europe, Asia, and Latin America.
- Product Innovation: Enhance Flow Builder’s AI automation for chatbots and FAQ bots, with ambitions to evolve into an RPA (robotic process automation) platform.
- M&A Opportunities: Explore acquisitions to bolster omnichannel capabilities.
A Remote-First Future
MessageBird has embraced a permanent “work from anywhere” policy, citing improved productivity and talent recruitment advantages. With an eye on a future IPO, the company aims to maintain agility while scaling globally.
For more details, read our coverage of MessageBird’s Omnichannel Widget launch and Inbox.ai disruption.
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