Meta’s Threads App Could Soon Launch a ‘Communities’ Feature
Instagram Threads, Meta’s compe***** to X (formerly Twitter), appears to be developing a new ‘Loops’ communities feature, according to code discoveries within the app. This move could position Threads as a stronger rival to X by enabling users to organize discussions around specific topics.
What the Code Reveals
Loops Feature Spotted: Veteran technologist Chris Messina uncovered references to ‘Loops’ in Threads’ latest update, including mentions of:
- Joining and leaving communities
- Community names and bios
- Internal codenames like ‘BCN’ (Barcelona) and ‘TextApp’
No Official Confirmation: Meta has not confirmed the feature’s details but stated it’s in early development, with no current internal or external testing.
Why This Matters for Threads
Threads has been experimenting with alternative topic-tagging systems since ditching traditional hashtags. Users currently tag posts with phrases like “Tech Threads” or “Fitness Threads,” but this approach has led to inconsistencies:
- Some users include spaces (e.g., “Tech Threads”), while others don’t (“TechThreads”).
- The lack of a standardized system creates confusion.
A dedicated Communities feature could streamline discussions, improve discoverability, and add moderation capabilities—addressing key user pain points.
X’s Communities: A Growing Focus for Musk
Elon Musk has heavily invested in X’s Communities, positioning them as a Reddit-like alternative. Recent updates include:
- A dedicated Explore tab
- Moderation tools like pinned posts
- Timeline sorting options
Musk has also highlighted growth metrics, claiming 495% more time spent in Communities and a 600% year-over-year increase in engagement.
How Loops Might Work
Reverse engineer Alessandro Paluzzi shared potential UI mockups, suggesting Threads may integrate Loops into:
- The composer tool (for easy community posting)
- The homepage header (for quick access)
The Bigger Picture
If launched, Loops could help Threads:
- Compete with X by offering a similar Communities experience.
- Enhance user engagement through structured topic-based discussions.
- Solve tagging inconsistencies with a unified system.
Meta has yet to confirm a release timeline, but the feature’s development signals Threads’ ambition to evolve beyond a microblogging platform.
Updated October 8, 2024, with additional insights from Alessandro Paluzzi.
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