Unify Raises $12M to Transform Sales Outreach with AI-Driven ‘Warm Outbound’ Messaging
AI-powered sales startup Unify has closed a $12 million Series A funding round, led by existing investors Emergence Capital and Thrive Capital. The round also saw participation from OpenAI Startup Fund, Neo, Abstract, 20Sales, and AltCap. This latest investment follows a $7 million seed round secured after the company graduated from OpenAI’s Converge I accelerator in 2023.
The Genesis of Unify: Solving the Cold Outreach Problem
Founded by Austin Hughes (ex-Ramp sales leader) and Connor Heggie (former Scale AI ML engineer), Unify was born from Hughes’ firsthand experience with the declining effectiveness of traditional cold email outreach. The duo recognized an opportunity to leverage AI and data analytics to create personalized, timely sales messages—what they now call ‘warm outbound’.
“We don’t compete with AISDRs. You can fine-tune every piece of Unify: the copy, what you say, and the data sources you’re pulling from,” Hughes told TechCrunch.
How Unify Stands Out in the AI Sales Boom
While the AI Sales Development Representative (AISDR) space is crowded with players like 11x.ai and Regie.ai, Unify differentiates itself by:
- Data-first approach: Integrates CRM and external data sources to identify buying signals
- Hyper-personalization: Crafts tailored messages based on real-time prospect behavior
- Strategic positioning: Views itself as a data company (akin to ZoomInfo) rather than just a messaging tool
Traction and Future Growth
Despite being just 20 months old, Unify has already:
- Achieved millions in revenue
- Attracted high-profile clients like Justworks and Lattice
- Demonstrated rapid growth in the competitive AI sales tech landscape
With this new funding, Unify is poised to expand its AI-driven sales platform, helping teams convert more leads with smarter, data-backed outreach.
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