Microsoft Bing Introduces Free AI Video Generator Powered by OpenAI’s Sora

Microsoft Bing has unveiled an exciting new feature—Bing Video Creator—a free AI-powered tool that transforms text prompts into videos using OpenAI’s advanced Sora model. This marks the first time Sora’s video generation capabilities are available to users at no cost, breaking away from OpenAI’s paywall restrictions.

Key Features of Bing Video Creator

  • Text-to-Video Generation: Users can create videos simply by entering descriptive prompts.
  • Free Access: Unlike OpenAI’s paid model, Bing offers 10 free video clips per Microsoft account.
  • Rewards-Based System: After the free tier, users can generate additional clips for 100 Microsoft Rewards points each (earned via Bing searches or Microsoft Store purchases).

Current Limitations

While groundbreaking, the tool has some early-stage constraints:

  • Mobile-Only: Available exclusively on the Bing app (desktop support coming later).
  • Processing Times: Even in “fast” mode, generation can take hours.
  • Video Specifications:
    • Fixed 5-second duration (no adjustable lengths yet).
    • Vertical 9:16 aspect ratio (optimized for TikTok/Instagram).
    • Horizontal format support coming soon.

How It Works

  1. Log In: Requires a Microsoft account.
  2. Generate: Queue up to three 5-second videos simultaneously.
  3. Share: Export clips directly to social platforms.

Why This Matters

This integration strengthens Microsoft’s AI leadership and democratizes access to cutting-edge video generation—previously reserved for paying customers. With Sora’s reputation for high-quality outputs, Bing users now have a powerful creative tool at their fingertips.

Image Credits: Microsoft Bing
Microsoft Bing AI Video Generator


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