Mixlr Expands to Mobile with New iOS App for Live Audio Streaming
London-based social live audio platform Mixlr has officially launched its iOS app, bringing on-the-go broadcasting and listening capabilities to iPhone users. This marks a significant milestone for the startup as it taps into the growing demand for mobile content creation and consumption.
Key Features of the Mixlr iOS App
- Live Audio Broadcasting: Users can stream high-quality audio over 3G, 4G, or WiFi
- Real-Time Interaction: Broadcasters can see who’s listening and engage via live chat
- Content Discovery: Browse and search live broadcasts, or listen with friends via Facebook integration
- Personalized Dashboard: The ‘My Mixlr’ tab curates content based on your network’s activity
- Archiving: Save live broadcasts for later playback
A Shift Toward Social Audio
Mixlr has evolved significantly since its 2010 launch as an “audio UStream” for DJs and musicians. The platform now emphasizes social features, including:
- Twitter-style follower/following relationships
- Turntable.fm-inspired listening rooms
- Enhanced SoundCloud integration for live set creation
Mobile: The Next Growth Frontier
With over 14,000 monthly broadcasters and 500,000 unique listeners, Mixlr is poised for expansion through mobile adoption.
“It’s no secret that more and more people consume and create content on mobile devices,” said Greg Lloyd, Mixlr’s Co-founder and CEO. “We’ve seen considerable growth so far without venturing into mobile, so this release is a big step for Mixlr.”
Company Background
Founded in 2010 by Greg Lloyd (CEO) and Rob Watson (CTO), Mixlr has grown to a team of five. The company operates on a freemium model and secured seed funding from Passion Capital in September 2011. The iOS app release represents Mixlr’s latest effort to capitalize on the mobile audio revolution while maintaining its core focus on real-time social audio experiences.
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