Mobalytics Raises $11M to Revolutionize Esports Training with Eye-Tracking Analytics
From Startup Battlefield Winner to Esports Innovation Leader
Mobalytics, the pioneering gaming analytics platform that won TechCrunch’s Startup Battlefield in 2016, has taken another leap forward with an $11 million Series A funding round. The investment, led by Almaz Capital and Cabra VC, will fuel expansion of their AI-powered coaching platform that now incorporates groundbreaking eye-tracking technology through a partnership with Tobii.
The Science Behind Better Gaming Performance
Founded on the principle of bringing athletic-level analytics to esports, Mobalytics initially focused on quantifying in-game metrics for League of Legends players.
“Traditional athletes have pulse oximeters and ECGs,” explained Amine Issa, co-founder and Warchief of Science. “We wanted to create similar objective measurements for competitive gaming.”
Key Performance Metrics Tracked:
- Survivability rates
- Teamplay effectiveness
- Action speed and precision
- Decision-making patterns
The Game-Changing Addition: Eye-Tracking Technology
Mobalytics’ latest innovation integrates Tobii’s eye-tracking hardware to provide unprecedented insights into player cognition and awareness. After six months of intensive research with players across skill levels, the team identified critical visual patterns that separate elite gamers from average ones.
“Eye movements reveal what players are thinking,” Issa noted. “Combining this with gameplay data creates a complete picture of performance.”
Three Core Eye-Tracking Metrics:
- Information Processing: How quickly players analyze on-screen data
- Map Awareness: Frequency of checking strategic game elements
- Tunnel Vision: Tendency to focus narrowly versus maintaining broad awareness
Why Professional Gamers Are Excited
Esports professionals and coaches have responded enthusiastically to the new technology. The system provides concrete explanations for gameplay outcomes that were previously subjective.
“When players get ambushed (‘ganked’), we can now determine if it was due to poor map awareness despite good vision placement, or other factors,” Issa explained. “This level of detail helps players improve specific skills.”
The Future of AI-Powered Gaming Assistance
With over 7 million monthly active users across four major titles (League of Legends, Legends of Runeterra, Teamfight Tactics, and Valorant), Mobalytics is rapidly evolving its platform. The Series A funding will accelerate:
- Expansion to new game genres
- Development of adaptive AI coaching features
- Enhancement of eye-tracking analytics
“Our vision is to create the ultimate gaming companion that grows with each player,” said Issa. “This investment validates our approach to making competitive gaming more accessible and data-driven.”
Image credits: Mobalytics, Tobii
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