NBA Legend Metta Sandiford-Artest Launches $100M Sports & Health Tech VC Firm
Former LA Lakers star Metta Sandiford-Artest (formerly known as Metta World Peace) has entered the venture capital arena with the launch of Tru Skye Ventures, a new firm focused on sports and health technology investments. Partnering with Stephen Stokols, former CEO of Boost Mobile, the duo aims to raise $100 million for their inaugural fund.
Key Details About Tru Skye Ventures
- First Investment: The firm plans to make its debut investment in Barcode, a performance beverage company founded by Mubarak Malik, former performance director for the New York Knicks and LA Lakers.
- Investment Focus: Targeting innovative startups in sports tech, health tech, and performance enhancement.
- Strategic Partnership: Combines Sandiford-Artest’s sports industry expertise with Stokols’ telecom and business leadership experience.
Athletes Dominating the Venture Capital Landscape
Sandiford-Artest joins a growing list of professional athletes establishing venture capital firms:
- Giannis Antetokounmpo (Milwaukee Bucks) recently launched Build Your Legacy to invest in sports/entertainment
- Steph Curry, Serena Williams, and Kevin Durant all operate successful VC firms
This trend highlights athletes’ increasing influence in business and technology, leveraging their networks and industry knowledge to identify promising startups.
Sources: Sportico, TechCrunch
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