The updated Nike app now offers new unlocks with partnerships like ClassPass, Apple, and Headspace. These unlocks include exclusive shoes and clothing from NikePlus Unlocks.
Nike aims to expand the frequency and spectrum of rewards for members, making them more engaging and habit-forming. Exclusive colors of classic designs and occasional exclusive clothing drops are some of the best uses so far.
Partnerships with Apple Music, guided meditation app Headspace, and ClassPass offer a range of benefits to Nike members. Buy a specific shoe from Nike and get four months free of Apple Music, while guided runs on Headspace focus on self-awareness.
ClassPass offers class credits when you make Nike purchases, making it an attractive option for current members and potentially attracting new ones through lead generation.
The biggest and most popular unlock will likely be the Birth Month promotion, which gives discounts and gifts based on your activity in the app. Exclusive releases of shoes include the Kyrie 4 iD, exclusive Zoom KDX, and the Epic React White Fusion.
Nike has a long history of running events for runners and athletes through the Nike Run Club app, and that will continue with this new membership program. Points earned in the Nike Training Club app or the Nike Run Club app will trigger rewards as you run more miles or complete routines.
Exclusives products and ‘experiences’ are also part of the plan. While there is still work to be done on making the conversation two-way between customer and app, with launches like physical Nike Stash locations and SNKRS AR experiences, Nike is ahead of the game when it comes to leveraging mobile in interesting ways for a highly engaged audience.
It will be interesting to see how the unlocks continue to evolve.
📚 Featured Products & Recommendations
Discover our carefully selected products that complement this article’s topics:
🛍️ Featured Product 1: Lunar
Image: Premium product showcase
High-quality lunar offering outstanding features and dependable results for various applications.
Key Features:
- Cutting-edge technology integration
- Streamlined workflow optimization
- Heavy-duty construction for reliability
- Expert technical support available
🔗 View Product Details & Purchase
🛍️ Featured Product 2: Maisie
Image: Premium product showcase
High-quality maisie offering outstanding features and dependable results for various applications.
Key Features:
- Cutting-edge technology integration
- Streamlined workflow optimization
- Heavy-duty construction for reliability
- Expert technical support available
🔗 View Product Details & Purchase
💡 Need Help Choosing? Contact our expert team for personalized product recommendations!
