Nor1 Raises $9M to Revolutionize Dynamic Pricing in Hospitality
San Francisco, CA – Nor1, a pioneer in data-driven pricing solutions for the travel industry, has secured \(9 million in Series B funding. The round was led by Concur, the corporate travel giant behind TripIt, bringing Nor1’s total funding to nearly \)18 million.
Transforming Hotel Pricing with AI and Data Science
Nor1 specializes in dynamic pricing and merchandising technologies tailored for the hospitality sector. Its patented platform helps hotels—from global chains like Hilton and Hyatt to boutique resorts—optimize pricing strategies across their inventory. By analyzing:
- Consumer-specific behavior
- Real-time transaction data
- Product demand trends
Nor1’s algorithms predict a traveler’s willingness to pay, enabling properties to maximize revenue while delivering personalized offers.
Strategic Partnership with Concur and TripIt
As part of the deal, Concur will integrate Nor1’s eStandby Upgrade technology into TripIt, its popular travel itinerary platform. This collaboration will allow millions of business travelers to access last-minute hotel upgrades from Nor1’s network of partners, including:
- Hilton Worldwide
- Hyatt Hotels
- InterContinental Hotels Group (IHG)
- Carlson Rezidor Hotel Group
- Kimpton Hotels & Restaurants
Why This Matters for the Travel Industry
Nor1’s patented approach (granted in May 2012) solves a critical challenge: dynamically pricing products while accounting for cross-category demand effects. For hotels, this means:
- Higher revenue per available room (RevPAR)
- Reduced inventory waste
- Improved guest satisfaction through tailored offers
With this funding, Nor1 is poised to expand its AI-driven pricing solutions across the $1.7 trillion global hospitality market, further bridging the gap between data science and real-world travel commerce.
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