SGN Unveils MasterKey to Revolutionize Cross-Platform Game Development
As industry giants like Zynga grapple with the mobile gaming shift, Social Gaming Network (SGN) CEO Chris DeWolfe is betting big on MasterKey, their newly launched cross-platform game development technology. DeWolfe, the Myspace co-founder, believes this innovation will redefine how games are built and deployed across Facebook, iOS, and Android.
The Vision Behind MasterKey
DeWolfe has long championed the idea of “develop once, publish anywhere”—a vision now realized with MasterKey. This platform allows SGN’s developers (and eventually third-party studios) to create games that seamlessly run across multiple platforms. While not a one-click solution, MasterKey slashes conversion time by up to 80% compared to traditional porting methods.
“You shouldn’t force developers to choose between Facebook, iOS, or Android,” DeWolfe emphasized. “That puts smaller studios at a disadvantage.”
Why Cross-Platform Gaming Matters
Mobile and social gaming mechanics differ, but DeWolfe argues they’re converging. Games like Bingo Blingo demonstrate how casino-style titles thrive on both platforms. The key? Designing for each experience upfront—mobile can’t be an afterthought.
SGN’s Growth Trajectory
- Profitability Achieved: SGN reports consistent quarter-over-quarter revenue growth.
- Acquisitions on the Horizon: After an 18-month hiatus, DeWolfe hints at potential buys, calling it a “buyer’s market.”
- Legacy of Expansion: Formerly MindJolt, SGN built its foundation through strategic acquisitions, including the company that gave it its current name.
The Future of Game Development
MasterKey positions SGN as a leader in the cross-platform gaming revolution, empowering developers to reach broader audiences without sacrificing efficiency. As DeWolfe puts it: “The year of convergence is here.”
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