OnePlus Co-Founder Carl Pei Departs to Launch New Tech Venture
Carl Pei, the visionary co-founder behind smartphone giant OnePlus, has officially left the company to pursue a new entrepreneurial venture, according to insider sources. The 31-year-old executive played a pivotal role in shaping OnePlus into a global premium smartphone brand.
The Legacy of a Tech Visionary
Pei’s contributions to OnePlus were instrumental in:
- Designing the successful smartphone lineup
- Spearheading marketing strategies that built massive hype
- Serving as the global face of the Chinese company
His crowning achievement was the OnePlus Nord, the company’s most successful device to date with its sub-$500 5G offering.
Building a Brand from Scratch
In OnePlus’s early days, Pei demonstrated remarkable dedication:
- Lived in budget hotels across China and India to understand local markets
- Pioneered innovative sales tactics like the invite-only system
- Created viral campaigns requiring users to destroy old phones for discounts
“We didn’t have proper product management. What we lacked in experience, we made up in hours,” Pei revealed in a past interview.
From Humble Beginnings to Global Success
Pei’s journey with OnePlus began when he connected with Pete Lau in 2012 through social media. Lau recalled their first interaction: “He said, ‘I want to change the world.’ I thought this kid has ambitious thoughts and dreams.”
Before OnePlus, Pei had already shown entrepreneurial spirit by selling white-labeled MP3 players in China.
What’s Next for the Tech Entrepreneur?
While Pei once jokingly offered to intern at Samsung to learn about large-scale operations, sources confirm his next move will be launching his own venture. Neither Pei nor OnePlus provided official comments regarding the departure.
This transition marks the end of an era for OnePlus and the beginning of a new chapter for one of tech’s most dynamic young entrepreneurs. Industry watchers will be keenly observing Pei’s next move in the competitive technology landscape.
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