OnePlus Nord: A Return to Affordable Flagship Roots
As premium smartphone brands pivot toward mid-tier devices amid slowing sales, OnePlus has been gradually increasing its prices—until now. While the company never breached the $1,000 mark (except for limited editions), its shift toward premium pricing seemed to stray from its core appeal: delivering flagship-quality devices at competitive prices.
With the introduction of the OnePlus Nord, the brand strikes a balance between premium innovation and affordability, mirroring strategies adopted by Apple, Google, and Samsung with their budget-friendly flagship alternatives.
Key Features of the OnePlus Nord
1. Pricing and Availability
- Price: Starts at ₹27,999 (India) and €399 (Europe), firmly under $500.
- Availability: Initially limited to India and select European markets.
- North America: Only available via an exclusive 50-person beta program.
2. 5G Connectivity on a Budget
Powered by Qualcomm’s Snapdragon 765G, the Nord brings 5G capabilities to an affordable price segment—a significant milestone for next-gen wireless accessibility.
3. Premium Design Without the Premium Price
- Build Quality: Features a glass back and sturdy construction, defying its budget label.
- Thickness: Slightly bulkier than flagship models but maintains a premium feel.
4. Display and Camera Innovations
- Screen: 6.44-inch AMOLED with a 90Hz refresh rate for smoother visuals.
- Rear Camera:
- 48MP primary sensor (same as OnePlus 8)
- 8MP ultra-wide lens
- Depth sensor for enhanced portrait effects
- Front Camera:
- Dual-selfie setup (32MP + 8MP wide-angle)—a first for OnePlus.
5. Battery and Fast Charging
- 4,115mAh battery with Warp Charge 30T, promising 70% charge in 30 minutes.
- 5G impact on battery life remains to be tested.
Design and Color Options
- Blue Marble: A polarizing new color option.
- Gray Onyx: Recommended for a sleek, understated look.
Launch Details
- Release Date: August 4 in Europe and India.
- Beta Program: A highly limited North American trial for select users.
Final Verdict
The OnePlus Nord successfully blends affordability with flagship-tier features, particularly its 5G capability and premium design. While its regional availability may disappoint some, it’s a compelling choice for budget-conscious buyers seeking high-end performance.
Image Credits: Brian Heater / TechCrunch
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