Partipost Raises $3.5M to Expand Its Micro-Influencer Platform Across Southeast Asia
Singapore-based startup Partipost has secured $3.5 million in Series A funding to scale its innovative influencer marketing platform. The round was led by SPH Ventures, the investment arm of Singapore Press Holdings, with participation from Quest Ventures and other investors.
Fueling Regional Expansion
The fresh capital will accelerate Partipost’s growth in its existing markets—Singapore, Indonesia, and Taiwan—while paving the way for expansion into Vietnam, the Philippines, and Malaysia. These regions boast high social media engagement, making them ideal for Partipost’s mission to democratize influencer marketing.
Key Metrics and Traction
Since its 2018 launch, Partipost has:
- Onboarded 200,000+ influencers
- Executed 2,500+ campaigns for 850+ brands, including Adidas, Red Bull, and Gojek
- Enabled micro-influencers to earn \(5–\)150 per campaign based on engagement
The Rise of Micro-Influencers
A March 2020 report by Influencer Marketing Hub highlights the industry’s explosive growth:
- Projected worth: $9.7 billion in 2020
- 380+ new platforms launched in 2019 alone
Unlike traditional agencies that prioritize reach, Partipost empowers everyday social media users—even those with just 200 followers—to monetize their influence.
Founder’s Vision
“We believe everyone can be an influencer,” says CEO Jonathan Eg. “Our platform lets users earn by sharing authentic reviews, not just curated content. This is the future of marketing—democratized, accessible, and fair.”
How It Works
- Browse Campaigns: Users explore brand opportunities via Partipost’s app.
- Submit Drafts: Aspiring influencers propose post ideas for approval.
- Post & Earn: Approved content goes live, with earnings tied to engagement.
Strategic Advantages for Brands
Partipost enables brands to:
- Launch campaigns rapidly with thousands of micro-influencers
- Leverage real-time trends through agile marketing
- Access data-driven tools (in development) for better influencer matching
Investor Confidence
Chua Boon Ping, CEO of SPH Ventures, emphasized Partipost’s potential:
“Influencer marketing is the fastest-growing digital segment. Partipost’s traction in three markets demonstrates its scalability, and we’re thrilled to support its next phase.”
Looking Ahead
Partipost aims to:
- Reach 1 million influencers within 18 months
- Enhance its tech stack for smarter campaign matching
- Strengthen its board with SPH Ventures’ Chua Boon Ping and Quest Ventures’ Jeffrey Seah
By bridging brands and everyday users, Partipost is redefining influence—one post at a time.
🚀 Technology Solutions & Recommendations
Enhance your tech capabilities with these cutting-edge products that complement the technological innovations discussed in this article:
🛍️ Featured Product 1: His Toiletries – Mini Packing Bag
Image: Premium product showcase
This product appeals to Partipost’s community of micro-influencers and travelers who are often on the go for campaigns or personal trips across Southeast Asia. The mini packing bag helps them stay organized and ready, aligning with the mobile, dynamic lifestyle highlighted in the article.
The His Toiletries – Mini Packing Bag is your perfect travel companion, designed to keep your grooming essentials organized while you’re on the move. Compact yet spacious, it fits seamlessly into any backpack or carry-on, making it ideal for influencers and frequent travelers who are always ready for their next adventure—whether it’s a brand campaign in Singapore or a content trip across Southeast Asia.
Key Features:
- Compact and lightweight design for easy packing
- Durable, water-resistant material to protect your essentials
- Multiple compartments to organize toiletries efficiently
- Ideal for short trips or as a supplementary travel bag
🔗 View Product Details & Purchase
🛍️ Featured Product 2: HKG – Button
Image: Premium product showcase
Just as Partipost democratizes influencer marketing by letting anyone join campaigns, the HKG – Button simplifies content sharing for everyday users. It’s perfect for Partipost’s community of micro-influencers who want to quickly participate in branded campaigns or grow their personal following with seamless posting.
The HKG – Button is a sleek, wearable Bluetooth button that lets you instantly share content to your social media platforms with a single press. Designed for active social media users and aspiring influencers, it helps you engage with your audience faster—whether you’re participating in campaigns like those on Partipost or sharing spontaneous moments.
Key Features:
- One-touch social media posting
- Compact, clip-on design for easy access
- Compatible with major platforms (Instagram, Twitter, TikTok)
- Rechargeable battery with 1-week lifespan
🔗 View Product Details & Purchase
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