Selina Finance Raises $53M to Transform Small Business Lending
In today’s uncertain economic climate, speed and affordability are critical when securing financing—especially for small and medium-sized businesses (SMBs). London-based Selina Finance is addressing this need with an innovative lending platform that allows business owners to leverage their home equity for faster, more affordable loans. The company recently announced a £42 million ($53 million) funding round to expand its operations.
Key Funding Details
- Breakdown: £12 million in equity, £30 million in debt for loan distribution
- Investors: Includes Picus Capital and Global Founders Capital (backed by the Samwer brothers of Rocket Internet fame)
- Valuation: Undisclosed
How Selina Finance Works
Selina offers flexible credit facilities for SMBs, allowing borrowers to:
- Access funds up to £1 million (average loan: £150,000)
- Pay interest rates starting at 4.95% APR—lower than typical unsecured loans
- Repay over time rather than in a lump sum
Loans are secured against the borrower’s residential property, combining traditional asset-backed lending with modern fintech efficiency.
Expansion Plans
- UK Growth: Strengthen its foothold in the UK market (launched June 2019)
- European Expansion: Prepare to enter additional European markets
- Consumer Lending: Currently pursuing licensing to offer loans to individual borrowers
The Technology Behind Selina
Selina operates as a two-sided marketplace, using advanced algorithms to:
- Assess property values and appreciation/depreciation trends
- Evaluate SMB financial health and loan purpose
Co-founder Leonard Benning notes that zero customers have defaulted so far, attributing this to stringent credit checks and prime borrower targeting.
Why This Matters
Traditional property-backed loans often involve:
- High interest rates and commissions
- Lengthy approval processes (6-8 weeks)
Selina slashes this timeline to just 5 days by leveraging:
- Big data analytics for property valuations
- Automated underwriting processes
Competitive Landscape
While similar platforms like Figure (founded by ex-SoFi CEO Mike Cagney) operate in the U.S., Selina currently stands alone in the UK market.
Investor Perspective
“Selina Finance is bringing much-needed innovation to the UK lending space by allowing customers to access residential equity seamlessly and on flexible terms,” said Robin Godenrath, MD at Picus Capital. “Their digital-first approach has already demonstrated strong product-market fit.”
The Bottom Line
By merging home equity security with fintech agility, Selina Finance is poised to redefine SMB lending—providing faster, cheaper capital when businesses need it most.
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