Facebook is rolling out a major redesign for its Pages, introducing a cleaner layout, removing the iconic ‘Like’ button, and streamlining management tools for page administrators. Initially tested with select public figures, this update is now expanding to include English-language business Pages.
Key Changes in the New Facebook Pages Design
1. Simplified User Interface
- Cleaner layout improves readability and highlights key information
- Removed ‘Like’ button and counter in favor of Follow button and follower count
- Enhanced bio section makes page information more accessible
2. Improved Engagement Metrics
Facebook explains the shift from Likes to Follows better reflects true audience reach:
“Many users ‘Like’ Pages but unfollow them later, while Follow counts show how many actually see Page updates.”
This change addresses a long-standing issue where Like counts inflated perceived engagement.
Image Credits: Facebook
Enhanced Page Management Features
1. Streamlined Admin Controls
- Granular permission settings allow precise control over admin access
- Updated ‘Edit Access’ screen simplifies task delegation (content creation, messaging, ad management)
- Easier switching between personal profile and managed Pages
2. Improved Analytics Access
- Quick access to Insights directly from Pages or individual posts
- New metrics including top-performing posts and Instagram audience overlap
- Consolidated notifications reduce clutter by grouping related updates
Image Credits: Facebook
Why This Update Matters Now
Facebook recognizes the growing importance of Pages as:
- More businesses rely on digital presence during social distancing
- Users seek clearer ways to engage with their communities online
- Page administrators need simpler tools to manage their presence
Availability and Rollout
The redesign is currently:
- Being tested on mobile apps
- Available to select public figures and English-language business Pages
- No announced timeline for full rollout
Image Credits: Facebook
This update represents Facebook’s ongoing effort to simplify its platform while providing more meaningful engagement metrics for businesses and creators.
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