Peacock Streaming Hits 1.5M Downloads in First Week—How It Stacks Up
NBCUniversal’s Peacock streaming service is off to a promising start, surpassing early adoption metrics of Quibi but trailing behind Disney+’s explosive debut. According to data from Sensor Tower, Peacock garnered 1.5 million mobile app downloads in its first six days on the U.S. App Store and Google Play.
Early Adoption: Peacock vs. Compe*****s
- 25% higher than Quibi’s 1.2 million downloads in the same timeframe
- Just 12% of Disney+’s 13 million downloads during its first six days
Sensor Tower excluded HBO Max from comparisons since it replaced HBO Now, an already established app. Unlike Disney+, Peacock lacks the immediate brand recognition of a household name—though its tie to NBC’s iconic peacock logo may help long-term growth.
App Store Performance
Peacock’s mobile app launched on July 15, quickly climbing to:
- No. 1 on the iPhone App Store (July 15–16)
- No. 1 on iPad (July 16–18)
- No. 2 on Google Play (as of July 17)
As of the latest data, it ranks No. 26 on iPhone (nongame apps) but remains a top contender on Google Play.
Why Quibi Struggled—And What It Means for Peacock
Quibi’s early app store rankings plummeted within weeks, partly due to its mobile-only approach during a pandemic when viewers preferred TV screens. Peacock faces a similar hurdle: it’s not yet available on Amazon Fire TV or Roku, the two most popular U.S. streaming platforms.
However, Peacock’s slower decline in rankings suggests stronger staying power. Quibi’s challenges may stem more from content appeal than platform limitations, as Peacock’s broader library—including NBC classics—could drive sustained interest.
The Bigger Picture
While neither Peacock nor Quibi matched Disney+’s record-breaking launch, their trajectories highlight key lessons for new streaming services:
- Brand recognition matters—Disney’s built-in fanbase gave it a head start.
- Cross-platform availability is critical—missing Fire TV and Roku limits Peacock’s reach.
- Content is king—Quibi’s struggles underscore the need for compelling programming.
Peacock’s early numbers are solid, but long-term success will depend on expanding device support and cultivating a loyal audience in an increasingly crowded market.
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- Precise cutouts for easy access to all ports and buttons
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