Peacock Streaming Service Launches Nationwide: What You Need to Know
NBCUniversal’s highly anticipated streaming platform, Peacock, officially launches nationwide tomorrow, marking its expansion beyond Comcast Xfinity customers. Here’s everything you need to know about this new contender in the competitive streaming landscape.
Key Launch Details
- Availability: Opens to all U.S. viewers on July 15, 2020
- Platform Support: Compatible with iOS, Android, Apple TV, Chromecast, Xbox One, LG Smart TVs, and Vizio SmartCast TVs
- PlayStation 4 Support: Coming July 20
- Notable Exclusions: No current deals with Amazon Fire TV or Roku (similar to HBO Max)
Content Library: What’s On Peacock?
Peacock blends original programming with a robust library of NBCUniversal classics, including:
TV Shows
- 30 Rock
- Parks and Recreation
- Friday Night Lights
- Saturday Night Live
Movies
- Jurassic Park franchise
- The Bourne trilogy
- Classic Universal horror films
Tiered Subscription Model
Peacock offers three access levels:
Free Tier (Ad-Supported)
- 13,000+ hours of content
- Next-day episodes of current NBC shows (This Is Us, The Blacklist)
- Live sports (Premier League, U.S. Open, NFL Wild Card, Olympics coverage)
- Samples of Peacock Originals
Peacock Premium ($4.99/month)
- 20,000+ hours of content
- Full access to originals
- Early access to The Tonight Show and Late Night (8pm ET airings)
Peacock Premium Ad-Free ($9.99/month)
- All Premium content without commercials
Unique Features
- Linear TV Experience: Curated channels and live news/sports
- Trending Section: Real-time highlights of popular clips
- Olympics Connection: Originally timed for Tokyo 2020 (now postponed)
The Streaming Landscape Challenge
While Peacock enters a crowded market, its free tier and NBCUniversal library provide distinct advantages. However, production delays due to COVID-19 may impact original content pipelines—a challenge facing all new streaming services.
“Affordability will be critical as more subscriptions are launched.”
— Steve Burke, NBCUniversal Chairman
Final Verdict
With its competitive pricing, extensive library, and hybrid on-demand/linear approach, Peacock could carve out a unique space in the streaming wars. Will it soar or struggle? The audience decides starting tomorrow.
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