Pinterest Acquires Icebergs: A Strategic Move for Creative Collaboration
Pinterest has made another strategic acquisition, this time snapping up Icebergs, a Barcelona-based startup often dubbed the “Pinterest for creatives.” The platform specialized in helping designers and creative professionals organize projects by storing images, articles, videos, and other files in a collaborative workspace.
Key Details of the Acquisition
- Founders Joining Pinterest: Co-founders César Isern and Albert Pereta will relocate to San Francisco to join Pinterest’s product management and design teams.
- Service Shutdown: Icebergs will cease operations on September 1, 2014, with users given until then to export their data.
- Talent-Focused Deal: Pinterest confirmed the acquisition was primarily for talent, with no plans to integrate Icebergs’ technology directly.
Why Icebergs Caught Pinterest’s Attention
Icebergs differentiated itself from Pinterest by offering:
- Private Workspaces: Unlike Pinterest’s public boards, Icebergs emphasized privacy for project collaboration.
- Multi-File Support: Users could upload and organize various file types, including notes, videos, and documents.
- Creative-Focused Tools: Features like commenting, downloading, and project annotations catered specifically to designers.
At the time of acquisition, Icebergs had amassed hundreds of thousands of users, proving its appeal among creative professionals.
Pinterest’s Acquisition Strategy
This move aligns with Pinterest’s history of acquiring niche startups to bolster its talent pool and capabilities. Recent acquisitions include:
- VisualGraph (image recognition)
- Punchfork (recipe discovery)
- Livestar (recommendation engine)
- Hackermeter (coding challenges)
Notably, Icebergs had no outside funding, making it a lean, bootstrapped addition to Pinterest’s portfolio.
What’s Next for Icebergs Users?
The Icebergs team assured users they’d have multiple export options before the platform shuts down. The founders expressed enthusiasm for applying their expertise to enhance Pinterest’s visual discovery tools, which already serve tens of millions of users curating over 30 billion Pins daily.
“We can’t wait to use what we learned building Icebergs to help make [Pinterest’s] experience even better,” the co-founders wrote in their farewell announcement.
This acquisition underscores Pinterest’s commitment to refining its platform for creative professionals while strategically integrating top-tier talent into its teams.
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