PrettyDamnQuick Secures $25M Series A to Revolutionize E-Commerce Checkout
Startup Aims to Compete with Amazon by Optimizing Checkout Experiences
New York-based e-commerce technology startup PrettyDamnQuick (PDQ) has raised $25 million in Series A funding to expand its innovative checkout optimization platform. The company, which helps retailers customize and test shipping and checkout flows, currently processes approximately 30 million monthly orders for 200+ customers.
Key Growth Metrics and Market Opportunity
- Current Volume: Processes $4 billion in gross merchandise value annually
- Projection: Aims to handle 300 million orders by end of 2025
- Funding: Total raised now stands at $38 million
This funding round was led by PeakSpan Capital, with participation from existing investors TLV Partners and Moneta.
Addressing E-Commerce’s Critical Pain Point
PDQ targets independent retailers who want to maintain their own online presence rather than rely on marketplaces like Amazon, Temu, or social commerce platforms. The company focuses on solving one of e-commerce’s most persistent challenges: optimizing the checkout experience to reduce cart abandonment and increase conversions.
“Our platform manages the entire customer journey,” explains CEO Avi Moskowitz. “From store entry through checkout, fulfillment, and delivery - we give shoppers the same trust and confidence they’d experience on Amazon.”
Core Platform Capabilities
- Personalized Checkout: Tailors checkout flows to individual shoppers
- Shipping Optimization: Integrates with major carriers (USPS, DHL, FedEx, UPS) and regional providers
- A/B Testing: Allows retailers to experiment with different offers and flows
- Order Protection: Provides post-purchase tracking and security
Founder’s Inspiration: From Craft Beer to E-Commerce Tech
Moskowitz’s entrepreneurial journey began with BeerBazaar, a craft brewing business he launched in Israel in 2015. The COVID-19 pandemic exposed critical gaps in independent e-commerce operations when his business suddenly needed to process hundreds of daily orders.
“We realized there was no Amazon-like experience for independent retailers,” Moskowitz recalls. “After solving these challenges for ourselves, we recognized the broader market need.”
Market Context: E-Commerce in Transition
The funding comes during a period of adjustment for e-commerce:
- Post-pandemic growth has slowed as consumers return to physical stores
- Economic uncertainty and inflation have impacted spending habits
- Holiday 2024 sales showed mixed results, with growth below projections
Despite these challenges, PDQ’s value proposition remains strong. By helping retailers offer competitive shipping options and checkout experiences without sacrificing margins, the company positions itself as an essential tool for independent e-commerce businesses.
Future Expansion Plans
Currently integrated exclusively with Shopify stores, PDQ plans to use the new funding to expand compatibility with other e-commerce platforms. This strategic move will significantly increase their addressable market and strengthen their position as a leading checkout optimization solution.
As the e-commerce landscape continues to evolve, PDQ’s focus on empowering independent retailers with enterprise-level checkout technology could reshape how consumers experience online shopping beyond major marketplaces.
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