Pricefx Raises $65M to Accelerate Growth in SaaS Pricing Solutions
Munich-based Pricefx, a leader in cloud-native pricing software, has closed a $65 million Series C funding round led by Apax Digital, the growth equity arm of Apax Partners. Existing investor Digital+ Partners also participated, bringing the company’s total funding to $130 million.
Strategic Growth Plans
The fresh capital will fuel:
- Global expansion to strengthen market leadership
- Product innovation in pricing optimization and CPQ solutions
- Partner ecosystem development
- Potential strategic acquisitions (following its May 2020 purchase of AI specialist Brennus Analytics)
Why Pricing Software Matters Now
Pricefx’s modular SaaS platform helps businesses of all sizes with:
Price Optimization Management (PO&M):
- Analyzes customer segments, compe***** data, and cost variables
- Optimizes pricing using real-time market intelligence
Configure-Price-Quote (CPQ):
- Enables dynamic product bundling and upselling
- Adjusts pricing based on local economic factors
Pandemic Accelerates Digital Transformation
The COVID-19 crisis has driven unprecedented demand for pricing solutions as companies:
- Accelerate digital transformation initiatives
- Seek competitive advantages during economic uncertainty
- Require agile response to market fluctuations
Since March 2020, Pricefx has signed dozens of new enterprise customers.
Leadership Perspective
“This investment validates our SaaS approach to pricing excellence,” said Marcin Cichon, CEO and co-founder of Pricefx. “Even in challenging times, we’re expanding our customer base, innovating our platform, and executing strategic acquisitions to democratize intelligent pricing solutions globally.”
Market Position
Founded in 2011, Pricefx has emerged as a key player in the growing $4.5 billion pricing software market, combining AI-powered analytics with cloud scalability to help businesses maximize profitability through data-driven pricing strategies.
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