Primer’s £14M Series A Fuels Expansion of Unified Payments Platform
London-based fintech startup Primer has secured £14 million in Series A funding led by Accel, with participation from Balderton, SpeedInvest, Seedcamp, and new investor RTP Global. The investment will accelerate Primer’s mission to streamline payment integrations for e-commerce merchants worldwide.
From Stealth to Spotlight: Primer’s Strategic Growth
- Early Momentum: The company previously raised £3.8 million in May 2020 while operating in stealth mode.
- Product-Centric Approach: Primer spent months refining its platform through technical workshops and in-depth merchant interviews, catching the attention of investors.
- Leadership Boost: Accel’s Sonali De Rycker will join Primer’s board, bringing extensive fintech expertise.
Solving the Fragmented Payments Puzzle
Founded by ex-PayPal/Braintree alumni, Primer addresses a critical pain point for global merchants:
- Multi-Payment Complexity: Large merchants often juggle dozens of payment methods across regions, creating technical headaches and checkout friction.
- Unified API Solution: Primer’s agnostic platform consolidates PSPs, fraud tools, and subscription services into a single low-code interface.
- Future-Proof Flexibility: The system simplifies adoption of emerging payment methods while providing actionable performance analytics.
Beyond Payments: A Connected Commerce Ecosystem
Primer’s platform stands out by integrating both payment and non-payment services:
- Fraud prevention and chargeback management
- Subscription billing and BI tool connectivity
- Loyalty program integration
All components connect via customizable workflows without requiring coding expertise—a game-changer for merchants seeking operational efficiency.
Global Ambitions and Remote-First Culture
With 23 employees across six countries, Primer is:
- Expanding internationally, focusing on European mid-market and enterprise e-commerce
- Scaling its team while maintaining a remote-first operational model
- Leveraging fresh capital to enhance platform capabilities post-launch
“Our PayPal experience revealed how merchants struggle with payment complexity,” explains co-founder Paul Anthony. “Primer’s low-code approach empowers teams to manage global payments through an intuitive interface—eliminating traditional technical barriers.”
The Series A brings Primer’s total funding to £17.8 million, positioning the fintech as a rising leader in payment infrastructure innovation.
