Quantifi Launches AI-Powered Digital Marketing Platform with $2M+ Seed Funding
Indianapolis Startup Revolutionizes Data-Driven Advertising with AI
INDIANAPOLIS – Quantifi, an innovative AI-powered marketing R&D platform, has officially launched with over $2 million in seed funding from prominent investors including High Alpha Capital and Router Ventures. The platform helps digital marketers optimize campaigns through intelligent experimentation and data-driven insights.
Key Features of Quantifi’s Platform:
- AI-Powered Experimentation: Enables marketers to test audience segments, creative options, and channels at scale
- Constellation Data Co-op: Proprietary dataset that continuously learns and improves recommendations
- Real-Time Insights: Provides actionable recommendations to refine digital strategies
- Proven Customer Base: Already working with LIDS Sports Group, Indianapolis Motor Speedway, and other major brands
Leadership with Deep Industry Expertise
Quantifi is led by R.J. Talyor, a seasoned marketing technology executive with:
- 10+ years at ExactTarget and Salesforce (VP of Mobile Products)
- Experience as VP of Product Management at Geofeedia
- Combined leadership team experience of 60 years in marketing tech
“Marketers need to experiment but are still accountable for results,” said Talyor. “Quantifi accelerates discovery across channels, helping teams identify their optimal marketing formula faster.”
What Industry Leaders Are Saying
Wendy Mudis, Director of Digital Advertising at LIDS Sports Group, commented:
“With Quantifi, we can experiment in real-time and make data-backed decisions to drive our marketing strategy. It’s transformed how we approach digital advertising.”
Eric Tobias, Partner at High Alpha, added:
“Quantifi’s machine learning algorithms turn marketing into a science. Their platform represents a fundamental shift in how brands approach digital advertising.”
Growth Plans and Future Outlook
The $2M+ seed funding will support:
- Team expansion across customer success, product, engineering, and sales
- Continued product development
- Enhancement of the proprietary Constellation data platform
Quantifi has already attracted an impressive roster of early adopters including Butler University, Syndicate Sales, Menguin, and DiscountFilters.com.
For more information, visit Quantifi.ai or watch their leadership team interview.
About Quantifi
Quantifi is transforming digital advertising through AI-driven experimentation. The platform helps brands discover optimal audiences, channels, and creative approaches through data science. Quantifi also publishes The New New Thing, a digital marketing experiments publication featuring industry insights.
About High Alpha
Indianapolis-based High Alpha is a premier venture studio specializing in enterprise cloud companies. Their portfolio includes notable startups like Octiv, Lessonly, and Zylo.
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