Quantifi Secures $2.3M Seed Funding to Revolutionize AI-Powered Ad Testing
Indianapolis-based startup Quantifi has raised $2.3 million in seed funding to enhance its AI-driven platform for digital advertising optimization. The round was backed by local venture capitalists and angel investors, signaling growing confidence in the region’s tech ecosystem.
Indianapolis Emerges as a Tech Hub
Once known primarily for manufacturing, Indianapolis is now gaining recognition as a thriving tech center. Quantifi CEO and co-founder R.J. Talyor notes: “Fifteen years ago, you wouldn’t have thought about starting a tech company in Indianapolis. Today, we’re seeing incredible talent and support from the local ecosystem.”
This transformation mirrors broader trends across America’s heartland, as cities pivot from traditional industries to technology-driven economies.
How Quantifi’s AI Transforms Ad Testing
Quantifi’s platform uses reinforcement learning to help marketers:
- Move beyond basic A/B testing
- Experiment with hundreds of ad variants in real-time
- Optimize across multiple channels simultaneously
- Make data-driven budget allocation decisions
The company’s proprietary Constellation Data Co-op continuously learns from campaign performance to recommend optimal audiences, channels, and creatives.
Market Potential
With global social media ad spending projected to reach $50 billion in 2019, Quantifi’s timing appears strategic. Early adopters include:
- LIDS Sports Group
- Menguin
- DiscountFilters.com
- Indianapolis Motor Speedway
Indianapolis’ Tech Renaissance
The city has become a breeding ground for successful tech companies, including:
- ExactTarget (acquired by Salesforce for $2.5B)
- Interactive Intelligence ($1.4B acquisition by Genesys)
- Angie’s List ($500M+ acquisition by IAC)
Eric Tobias, partner at investor High Alpha, highlights the symbolic importance of Salesforce renaming the city’s tallest building: “Going from Chase Tower to Salesforce Tower represents a fundamental shift in our economic identity.”
Building a Sustainable Tech Ecosystem
Key factors driving Indianapolis’ tech growth:
- Supportive organizations like TechPoint and Nextech
- Educational initiatives to develop tech talent
- Strong community of entrepreneurs and investors
- Successful exits creating experienced founders and capital
As Talyor notes: “The Midwest community took a risk on us. Nothing beats getting in front of your customer.”
This article is part of VentureBeat’s High Tech in the Heartland series, exploring tech innovation beyond Silicon Valley.
Correction: An earlier version incorrectly referred to the Indianapolis Colts as the Baltimore Colts. This has been updated.
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