Samsung in Advanced Talks to Integrate Perplexity AI into Mobile Devices
Samsung is reportedly finalizing a strategic investment in AI-powered search startup Perplexity, with plans to deeply integrate the company’s technology across its smartphone ecosystem, according to a Bloomberg report citing anonymous sources.
Key Partnership Highlights
- Pre-installed AI Features: Discussions include having Perplexity’s app and AI assistant come pre-loaded on Samsung devices
- Browser Integration: Potential implementation of Perplexity’s search technology within Samsung’s default browser
- Bixby Enhancement: Exploration of using Perplexity’s AI to power advanced features in Samsung’s native Bixby assistant
Strategic Context
The potential collaboration comes as Perplexity is reportedly raising $500 million in funding at a $14 billion valuation. This would position Samsung among the startup’s major investors while securing cutting-edge AI capabilities for its mobile division.
Industry-Wide AI Adoption Trend
Samsung isn’t alone in recognizing Perplexity’s value:
- Apple: Reportedly considering adding Perplexity as a search option in Safari
- Motorola: Already announced a global partnership with Perplexity in April
Timeline and Next Steps
Industry observers anticipate the Samsung-Perplexity partnership could be officially announced later this year. Neither company has publicly commented on the ongoing discussions at this time.
This potential collaboration underscores the growing importance of AI integration in mobile technology as manufacturers race to deliver smarter, more intuitive user experiences.
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