Scratchpad Secures $3.6M Seed Funding to Streamline Salesforce Workflows
Sales teams often struggle with the tedious task of manually updating Salesforce, diverting valuable time away from selling. Recognizing this pain point, Scratchpad has emerged with an innovative solution: a workspace layer built atop Salesforce to simplify and accelerate CRM management.
Key Highlights
- $3.6M Seed Round: Led by Accel, with participation from Shrug Capital, Sound Ventures (backed by Ashton Kutcher and Guy Oseary), and other investors.
- Founding Vision: Co-founders Pouyan Salehi and Cyrus Karbassiyoon identified inefficiencies in sales workflows, inspiring the creation of Scratchpad.
- Current Adoption: Thousands of users, with plans to expand the team beyond its current seven employees.
The Problem Scratchpad Solves
Sales professionals frequently juggle multiple tools—Evernote, Google Docs, Excel, and sticky notes—to manage pipelines and tasks. This fragmented approach leads to:
- Manual Data Entry: Hours wasted copying/pasting information into Salesforce.
- Disconnected Systems: Critical data trapped in silos, reducing productivity.
How Scratchpad Works
- Seamless Integration: Installs as a Chrome extension, syncing bidirectionally with Salesforce.
- Unified Workspace: Consolidates pipeline data, notes, and task tracking in one intuitive interface.
- Automated Updates: Changes in Scratchpad reflect instantly in Salesforce, and vice versa.
Leadership and Company Culture
Pouyan Salehi, former CEO of Y Combinator-backed PersistIQ, emphasizes diversity and inclusion as core values:
- Blind Hiring Practices: Resumes are reviewed without identifying details to mitigate bias.
- Diverse Team: Prioritizes representation across gender, age, and background.
Future Roadmap
While currently Salesforce-centric, Scratchpad may expand to integrate with additional CRM platforms. For now, the focus remains on eliminating administrative bottlenecks for sales teams.
“We saw reps blocking four-hour calendar slots just to update Salesforce—that’s how Scratchpad was born.” — Pouyan Salehi, Co-Founder & CEO
Why This Matters
By reducing CRM busywork, Scratchpad empowers sales teams to reclaim time for revenue-generating activities, positioning itself as a game-changer in sales enablement technology.
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