Snap Introduces Yellow Collabs to Boost Developer Engagement
Two years after launching its developer platform, Snap is taking a strategic step to deepen relationships with developers through its new Yellow Collabs program. This 13-week remote initiative aims to help companies maximize their use of Snap Kit, the platform that powers integrations with third-party apps.
What Is Yellow Collabs?
Yellow Collabs is a structured remote program designed to guide developers through advanced integrations with Snap Kit. Participants can choose from specialized tracks based on their interests, including:
- Snap Minis (lightweight third-party apps within Snapchat)
- Dynamic Lenses (interactive AR experiences)
- Scan (visual search technology)
- Snap ML (machine learning tools)
Applications for the program are now open, with the first cohort running from September 21 to December 18, 2020.
Why This Program Matters
Snap’s Yellow division, led by Mike Su and Alexandra Levitt, previously focused solely on its startup accelerator. While the accelerator has supported three batches of early-stage companies, many growth-stage startups and nonprofits were left without a clear path to integrate Snap Kit effectively.
Levitt explains:
“We hope this program can help bring in applications from companies that might not have been able to execute in a self-service manner.”
Unlike the accelerator, Yellow Collabs does not involve equity investments. Instead, it focuses on education and fostering closer collaboration between Snap and developers.
Key Takeaways
- Targeted Support: Developers gain hands-on guidance for deeper Snap Kit integrations.
- Flexible Learning: Choose from multiple feature-specific tracks.
- No Equity Requirements: Unlike the Yellow accelerator, this program is purely educational.
The Bigger Picture
This move signals Snap’s commitment to strengthening its developer ecosystem. By offering tailored support, the company aims to:
- Expand Use Cases: Encourage innovative implementations of Snap Kit.
- Build Long-Term Partnerships: Form early relationships with promising developers.
- Enhance Platform Adoption: Make Snap Kit more accessible to diverse businesses.
For developers interested in joining, applications are available on F6S.
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