Tilting Point Strengthens Mobile Gaming Presence with Strategic Acquisition
Leading game publisher Tilting Point has announced its third major acquisition in eight months, acquiring key assets from FTX Games and Plamee Studios. Both studios were previously owned by Playtech, which is now focusing exclusively on its gaming and sports betting software business.
Key Details of the Acquisition
- Portfolio Expansion: Tilting Point gains control of three established mobile titles:
- Narcos: Cartel Wars (reportedly generating $60M+ in revenue)
- The Walking Dead: Free Casino Slots
- Criminal Minds: The Mobile Game
- Future Projects: Includes a fourth, currently unannounced game in development
- Talent Retention: Key employees from both studios will join Tilting Point
Strategic Growth Through Acquisitions
This move continues Tilting Point’s aggressive expansion strategy:
- October 2019: Acquired Gondola, an in-game offers optimization platform
- March 2020: Purchased Star Trek Timelines and formed Wicked Realm Games studio
CEO Kevin Segalla emphasized that acquisitions are central to the company’s “progressive publishing” model, where initial marketing partnerships often evolve into deeper business relationships.
“We were built to ultimately be in a position where we could acquire some of the studios we’re working with,” Segalla stated. “Expect more acquisitions, particularly for games with untapped marketing potential and long-term viability.”
Developer-Centric Approach
Tilting Point distinguishes itself by maintaining studio independence while providing resources for growth:
- Preserves creative autonomy of acquired teams
- Provides scaling advantages in an increasingly competitive market
- Focuses on optimizing monetization and user acquisition
“We truly value developers’ independence,” Segalla noted. “Our goal is to help studios accelerate growth while they continue operating their core business.”
Financial terms of the transaction were not disclosed.
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