Tango Music Pix: A New Social App for Instant Photo Slideshows
Tango, the mobile messaging platform that secured a $280 million investment from Alibaba earlier this year, has quietly launched Tango Music Pix, a new photo-sharing app designed to create 30-second slideshows set to music. The app, now temporarily unavailable on the iTunes App Store, aimed to simplify photo-sharing by automating the editing process—no cropping, dragging, or zooming required.
How Tango Music Pix Works
- Instant Slideshows: Users can quickly create 30-second slideshows by pairing photos with a song.
- Seamless Sharing: Slideshows can be shared directly to Facebook, Twitter, Tango’s messaging app, or via email.
- No Manual Editing: The app handles all adjustments, making it user-friendly for casual consumers.
Competitive Landscape
While apps like Animoto cater to professionals (e.g., realtors showcasing properties), Tango Music Pix targets the consumer market, competing with platforms like Sharalike and Flipagram. Unlike Animoto, which focuses on business use cases, Tango’s offering emphasizes social sharing and ease of use.
Tango’s Expansion Beyond Messaging
This isn’t Tango’s first standalone app. Following the strategy of Asian messaging giants like LINE, Tango has diversified its portfolio with games and now, its first social app outside its core messaging platform. The company has previously invested in gaming, offering titles ranging from racing games to a Flappy Bird clone.
App Availability Issues
Shortly after its brief appearance on the App Store, Tango Music Pix was pulled—likely due to bugs or unfinished features. Early testers reported issues like:
- Photo Gallery Loading: Images loaded from oldest to newest, making recent photos hard to access.
- App Crashes: Instability, possibly linked to iOS 8 beta compatibility.
Despite its removal, users who downloaded the app can still create and share slideshows. Tango’s abrupt withdrawal suggests the launch was premature, hinting at future refinements before a full release.
Source: Musically.com
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