Tesla Files New “Tesla Robotaxi” Trademark Applications After Initial Roadblocks
Tesla has reignited its efforts to trademark its autonomous ride-hailing service, filing new applications for the term “Tesla Robotaxi” after facing challenges with previous attempts. This strategic move comes as the company prepares to launch testing in Austin, Texas later this month.
Trademark Challenges and Strategic Shift
In October 2024, Tesla initially sought trademarks for:
- “Robotaxi”
- “Cybercab”
However, the United States Patent and Trademark Office (USPTO) raised concerns about:
- The generic nature of “Robotaxi” (used by compe*****s like Waymo)
- The crowded trademark space for “Cyber”-related terms
The New Approach
Tesla’s three new applications specifically target:
- “Tesla Robotaxi” ride-hailing service
- Related mobile application
- Autonomous vehicles for the service
This more specific branding strategy may help overcome previous objections, though approval timelines remain uncertain.
Broader Trademark Portfolio
Tesla’s intellectual property strategy extends beyond Robotaxis, with pending applications for:
- Robobus
- Robus
- Cyberbus
These likely relate to the van-like concept vehicle showcased in October 2024, which CEO Elon Musk referred to as the “Robovan.” However, this term faces its own challenges as Estonian company Starship already holds the trademark.
What This Means for Tesla’s Autonomous Future
The trademark filings signal Tesla’s continued commitment to its autonomous vehicle ambitions, despite:
- Regulatory hurdles
- Competitive landscape
- Intellectual property challenges
While immediate approval seems unlikely before the Austin testing begins, these applications demonstrate Tesla’s long-term vision for its self-driving technology ecosystem.
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