How Think Gaming’s Ad Co-Op Revolutionizes Mobile Game Marketing
The Evolution of Think Gaming’s Strategy
New York-based Think Gaming has pivoted from its original vision of creating an “AngelList for mobile games” to solving one of the industry’s most pressing challenges: optimizing paid app installs. As part of Y Combinator’s current cohort, the company has launched an innovative mobile advertising co-op that empowers game developers with data-driven insights.
The $10 Billion App Install Challenge
The global app install market represents a massive opportunity, but most developers face significant hurdles:
- Lack of transparency in ad network performance
- Trial-and-error approach to marketing spend
- Disadvantage for indie developers against giants like King and Supercell
“App install networks hold all the cards with their data advantage,” explains Think Gaming founder Tim Ogilvie. “This drives up costs and creates an uneven playing field.”
How the Advertising Co-Op Works
Think Gaming’s solution aggregates data from:
- 400+ publishers
- Multiple ad networks
- Diverse game genres
Key Benefits for Developers:
- Shared Intelligence: Members contribute anonymized ad performance data
- Credits System: Data sharing earns credits redeemable for market insights
- Network Optimization: Identifies most cost-effective channels for specific game types
The Power of Collective Data
The co-op model thrives on network effects:
- More participants → Richer datasets → Better recommendations
- Continuous optimization as new data flows in
- Democratized access to enterprise-level marketing intelligence
Proven Leadership Behind the Platform
Think Gaming boasts an experienced founding team:
- Tim Ogilvie: Sold AdBuyer.com to MediaBank (2011)
- Ted Shergalis: Founder of [x+1]
- Michael Hoydich: Squrl founder
This combination of ad tech expertise and gaming knowledge positions Think Gaming uniquely to transform mobile game marketing.
The Future of Data-Driven Game Promotion
As the mobile gaming market grows increasingly competitive, solutions like Think Gaming’s co-op will become essential for developers seeking to:
- Maximize marketing ROI
- Compete with major studios
- Make informed ad buying decisions
The platform represents a significant step toward transparency and efficiency in the $10 billion app install economy.
📚 Featured Products & Recommendations
Discover our carefully selected products that complement this article’s topics:
🛍️ Featured Product 1: Boston Red Sox Active Full-Zip Hoodie
Image: Premium product showcase
Professional-grade boston red sox active full-zip hoodie combining innovation, quality, and user-friendly design.
Key Features:
- Premium materials and construction
- User-friendly design and operation
- Reliable performance in various conditions
- Comprehensive quality assurance
🔗 View Product Details & Purchase
🛍️ Featured Product 2: Boston Red Sox Armed Forces Day 2025 Kids 9TWENTY Adjustable Hat
Image: Premium product showcase
High-quality boston red sox armed forces day 2025 kids 9twenty adjustable hat offering outstanding features and dependable results for various applications.
Key Features:
- Premium materials and construction
- User-friendly design and operation
- Reliable performance in various conditions
- Comprehensive quality assurance
🔗 View Product Details & Purchase
💡 Need Help Choosing? Contact our expert team for personalized product recommendations!
