Meta’s Threads Introduces Advanced Search to Compete with Bluesky and X
Instagram Threads, Meta’s fast-growing compe***** to X (formerly Twitter), is rolling out a major search upgrade, the company announced this week. The new features aim to close the gap with rivals like Bluesky and X by introducing user profile filtering and date-range searches—a significant leap from its previously limited functionality.
What’s New in Threads Search?
- Profile-Based Filtering: Users can now narrow searches to posts from specific accounts.
- Date-Range Searches: Find posts published within custom time frames.
- Improved Relevance: While still less robust than X’s advanced search (which supports language filters, exact phrases, and hashtags), Threads’ update brings it closer to Bluesky’s capabilities.
Previously, Threads only allowed keyword searches with basic sorting options (“Top” for engagement or “Recent” for chronological results). The update, rolling out globally in the coming weeks, marks Meta’s latest move to retain users and challenge emerging compe*****s.
Why This Matters: The Battle for X’s Refugees
Bluesky, the decentralized social platform, has seen explosive growth—surpassing 24 million users after the U.S. elections, driven by backlash against X’s policy shifts under Elon Musk. Key pain points included:
- Controversial changes to blocking mechanisms.
- Plans to let AI companies train on user data.
Meta has responded aggressively, packing Threads with features like:
- Customizable default feeds.
- Swipeable feed navigation.
- Algorithm tweaks to prioritize followed accounts.
- A rumored Starter Packs feature (similar to Bluesky’s curated lists).
The Bottom Line
Threads’ upgraded search is a tactical play to win over power users seeking alternatives to X. While Bluesky offers comparable filtering, its UI still lacks intuitive access to advanced options. For now, Meta’s focus on usability and rapid iteration could give Threads an edge in the race to dominate microblogging.
Stay tuned as the social media landscape continues to evolve.
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