TikTok Launches Dedicated Artist Accounts & Enhanced Promotion Features

TikTok is rolling out a suite of powerful new tools designed to empower musicians and boost music discovery on its platform. The newly introduced Artist Accounts and promotional features aim to help artists connect with fans, showcase their work, and grow their audience.

Key Features of TikTok’s Artist Accounts

1. Artist Tag Verification

  • Distinctive tag appears below account names
  • Helps musicians stand out from other creators
  • Requires upload of at least four songs for eligibility
  • Already adopted by 70,000+ artists including Shakira, Sam Smith, and BTS

2. New Release Promotion

  • Highlight upcoming songs 14 days before and 30 days after release
  • Special “New” tag appears next to promoted tracks
  • Featured placement on discovery pages
  • Successfully tested by BTS for their single “Take Two”

3. Enhanced Discovery Tools

  • Pinned Videos: Artists can feature content at the top of sound discovery pages
  • Behind the Song: Share creative insights and inspiration (similar to Spotify’s Clips)
  • Music Tab: Auto-curated catalog of an artist’s discography

TikTok’s Growing Music Ecosystem

The platform continues to strengthen its position in the music industry by:

  • Competing directly with Spotify’s artist promotion features
  • Recently introducing “Add to Music App” integration with Spotify, Apple Music, and Amazon Music
  • Providing comprehensive tools for artist branding and fan engagement

These innovations demonstrate TikTok’s commitment to becoming an essential platform for music discovery and artist promotion in the digital age.


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