Tracks Expands Its Reach: Now Optimized for iPad and Android Tablets
The popular group photo-sharing app Tracks is broadening its cross-platform capabilities with new support for iPad and Android tablets. This expansion follows its recent launches on Android, Windows 8, and Windows RT, reinforcing its commitment to accessibility across devices.
Key Features Now Available on Tablets
- Enhanced Camera Experience: Live filters and seamless media capture.
- Social Integrations: Direct sharing to Facebook, Flickr, and Instagram.
- Streamlined Navigation: One-screen access for adding photos, videos, friends, or launching slideshows.
- Magic Tracks: Automatically groups photos by time and location, syncing with friends’ contributions.
Why This Expansion Matters
Originally launched at TechCrunch Disrupt NY 2011, Tracks was dubbed “Color for normal people”—offering a simpler way to create shared albums (called “Tracks”). While compe*****s like Flock and Flayvr explore similar auto-grouping features, Tracks has outpaced them in tablet adoption.
Standout Innovations
- Joinable Tracks: Follow public albums (e.g., holiday themes, fashion) since its fall 2012 update.
- User Engagement: Active users average 10 shared photos, 3.5 likes, and 10 album views daily, per Marketing Director Raj Moorjani.
The Bigger Picture
Despite the photo-sharing market’s saturation, Tracks carves a niche with its collaborative albums and cross-platform agility. The tablet rollout, now live in app stores, underscores its focus on user experience and device versatility.
Looking ahead, Tracks’ strategy hinges on leveraging larger screens to foster richer group interactions—a timely move as shared visual storytelling gains traction.
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