The startup company, Tovala, has recently entered into a partnership with the food prep giant Tyson Foods through its investment arm, Tyson Ventures. This collaboration aims to develop new products in the oven-based meal kit industry.

Tovala’s CEO, David Rabie, envisions his company as a “Netflix of food,” offering variety and convenience for consumers like how Netflix does with content. With this partnership and investment from Tyson Ventures, Tovala is set to expand its product offerings and reach more customers.

The modern design of the Tovala oven, created by co-founder Brian Wilcox, has caught the attention of investors such as Origin Ventures who led a $9.2 million round in late 2015. This new collaboration with Tyson Foods will further enhance the functionality of the Tovala oven and meal kit service.

Tyson’s investment is a significant milestone for Tovala, but like any corporate venture investment, it remains to be seen if their partnership with Tyson Ventures will succeed in heating up the oven market. Compe*****s such as Anova Precision Cooker have already attracted attention from major companies like Electrolux.

Tovala’s smart oven retails for $399 but costs come down when customers commit to buying packages of Tovala pre-arranged meal kits. The company plans on using the app to cook meals and ingredients at the touch of a button, providing added value beyond just the kitchen appliance.

This partnership between Tyson Foods and Tovala is an exciting development in the world of smart oven technology and marks another step forward for the connected kitchen revolution.

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