Vibe’s $22.5M Boost: Empowering SMBs with Streaming Ad Access
As streaming platforms increasingly integrate ads into their content, adtech startup Vibe is leveling the playing field for small and medium businesses (SMBs). With a fresh $22.5M funding round, Vibe’s self-serve platform enables SMBs to buy video ads on streaming services—mirroring the simplicity of Google and Meta’s ad tools.
Breaking Down Vibe’s Market Opportunity
The Streaming Ad Gold Rush
- Connected TV (CTV) and streaming ads are a fast-growing $20B+ market, yet dominated by big brands.
- Fragmentation challenge: Thousands of apps (Pluto, Fubo, Paramount+, etc.) make direct ad buys complex for SMBs.
- Vibe’s solution: Aggregates ad inventory across 90% of streaming services (excluding Hulu, Netflix, YouTube TV).
Funding and Backing
- $22.5M Series A led by Singular, with participation from Elaia and Motier Ventures.
- Strategic advisors: Includes ex-FreeWheel (Comcast) and Publica executives, leveraging deep adtech connections.
How Vibe Works for SMBs
Simplified Ad Buying
- Select platforms: Choose from FAST (Pluto, Tubi), OTT (Fubo), or broadcasters (CNN, Warner Bros.).
- Target audiences: Geo-based or interest-driven (e.g., local car dealerships targeting sports fans).
- Upload & launch: Submit video creatives, get approved, and track performance via real-time dashboards.
Traction and Growth
- 2,000+ U.S. clients in 2023, spanning auto dealers, restaurants, and home services.
- Eight-figure revenue in its first year, with plans to scale from 40 to 110 employees by 2025.
Why Vibe Stands Out
Founder Expertise
- Arthur Querou (CEO): Serial adtech entrepreneur (ex-MotionLead, KMTX acquired by Seedtag).
- Franck Tetzlaff (Co-founder): Former Doctolib co-founder and Frichti CTO.
Competitive Edge
- First-party data focus: Upgrading targeting beyond demographics (e.g., purchase intent signals).
- Publisher trust: Unlike Google’s historical dominance, Vibe positions itself as a neutral partner for streaming platforms.
The Road Ahead
Vibe aims to:
- Enhance automation: AI-driven campaign optimizations.
- Expand inventory: Adding niche streaming partners.
- Educate SMBs: Demystifying CTV ads with tutorials and case studies.
“Streaming is the new prime-time TV, but SMBs need tools to compete with Fortune 500 budgets,” says Querou. “We’re their gateway.”
Bottom Line: As cord-cutting accelerates, Vibe’s platform could democratize access to the $100B+ TV ad market—one local business at a time.
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