Volta Secures Italy’s Largest Pre-Seed Round to Revolutionize B2B Commerce
The Shopify for B2B: A €6M Leap Toward Digital Transformation
Volta, an innovative SaaS startup with dual headquarters in Milan and Paris, has raised a record-breaking €6 million ($6.3 million) in pre-seed funding. The company aims to transform B2B commerce by offering a specialized platform that digitizes outdated wholesale processes.
Bridging the B2B Digital Divide
While Shopify dominates B2C ecommerce, Volta identified a critical gap in B2B transactions:
- Persistent paper-based systems: 60% of European midsize wholesalers still rely on physical catalogs
- Inefficient workflows: Manual order processing creates bottlenecks and errors
- Static pricing models: Lack of dynamic catalog customization for different clients
“The B2C sector has evolved rapidly with digital platforms, while B2B operations remain 15 years behind,” explains co-CEO Paul Guillemin.
How Volta Modernizes B2B Commerce
Smart Catalog Management
- Seamless ERP integration while maintaining existing systems
- Excel/ERP data import with automated taxonomy verification
- Dynamic catalog creation for targeted client presentations
- Real-time pricing and inventory synchronization
Streamlined Client Management
- Centralized company profiles and categorization
- Basic CRM functionality (20% of Salesforce’s capability but 100% focused on B2B needs)
- Negotiation tracking and order updates in one platform
Future Roadmap
Volta plans to expand into:
- Logistics coordination
- Embedded financing solutions
- AI-powered sales recommendations
The Powerhouse Team Behind the Funding
Proven Founders with Complementary Expertise
- Paul Guillemin (ex-Fretlink): Logistics technology veteran
- Mario Parteli (Abiby founder): Ecommerce and subscription model specialist
Notable Investors
- Lead: Emblem VC
- Participation: Robin Capital, Founders Future, Sequoia Scouts, a16z Scouts
- Family offices: Berlusconi and Agnelli investment arms
This landmark funding round not only sets an Italian startup record but signals strong confidence in Volta’s potential to digitize the €7 trillion European B2B commerce market.
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