Warner Bros. Appoints Gaming Industry Leader Russell Arons as Machinima GM
Warner Bros. has appointed seasoned gaming executive Russell Arons as General Manager of Machinima, reinforcing its commitment to digital entertainment. Arons steps into this pivotal role following Warner Bros.’ acquisition of the multi-platform video network in 2016.
A Strategic Leadership Move
Arons transitions from her position as Senior Vice President of Worldwide Marketing at Warner Bros. Interactive Entertainment, bringing over a decade of gaming and entertainment expertise to Machinima. She will oversee:
- Creative direction and content strategy
- Marketing and audience engagement
- Business development and operations
- Data analytics and platform growth
Seamless Transition Plan
Arons will collaborate with outgoing CEO Chad Gutstein during a multi-week transition period. Gutstein will depart to focus on entrepreneurial ventures, leaving Arons to steer Machinima’s future.
Industry Veteran with Proven Credentials
“Russell’s unique blend of gaming expertise and brand-building experience makes her the ideal leader for Machinima,” said Craig Hunegs, President of Business and Strategy at Warner Bros. Television and Digital Networks. “She understands our creators, community, and the gaming culture at its core.”
Machinima’s Market Position
The digital entertainment powerhouse boasts:
- 3.8 billion monthly video views globally
- 19 billion minutes of monthly watch time
- Ranked as the 10th largest digital video entertainment company in the U.S. (ComScore, Jan 2017)
Machinima maintains premium content partnerships with major platforms including:
- PlayStation Vue
- Amazon Prime
- Verizon’s go90
- China’s Sohu
- The CW Network
Arons’ Impressive Track Record
Before joining Warner Bros. in 2009, Arons led marketing for Electronic Arts’ EA Play division, managing iconic franchises like:
- The Sims and MySims
- Harry Potter games
- Hasbro’s toy and board game adaptations
This appointment signals Warner Bros.’ continued investment in gaming-related content and digital entertainment, positioning Machinima for its next phase of growth under Arons’ leadership.
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