X Plans to Monetize Dormant Usernames for Verified Organizations
New code discoveries reveal that X (formerly Twitter) is preparing to launch a premium username marketplace, allowing Verified Organizations to bid on inactive handles—with prices starting at $10,000 and potentially exceeding $500,000.
Key Details of X’s Username Marketplace
- Eligible Buyers: Only Verified Organizations (paying $1,000/month for X Premium) can participate.
- Pricing: Bids begin at $10K, scaling based on demand and handle value.
- Process: Discovered in-app FAQ outlines a formal inquiry system for handle acquisition.
How the System Works
Reverse engineer Nima Owji first spotted the updates in X’s web app. While the platform isn’t live yet, the framework suggests:
- Automated Inquiries: Buyers submit requests via a support bot.
- 3-Day Response Window: X confirms handle availability.
- Fast Transfers: Purchased usernames are reassigned within 1–2 days.
Image Source: Nima Owji/X
Background and Strategic Implications
- Long-Term Plan: Elon Musk previously advocated for freeing up inactive handles to boost platform activity.
- Revenue Diversification: This move adds a new income stream beyond ads and subscriptions.
- User Retention: Active users may post more frequently to avoid losing their handles.
Previous Reports and Unofficial Sales
- Forbes reported in 2023 that X was privately soliciting buyers for usernames.
- Despite X’s official policy against releasing inactive handles, some users allegedly acquired them through backchannels.
Image Source: Nima Owji/X
What’s Next?
X has yet to publicly confirm the initiative, but the discovered code and FAQ suggest an imminent rollout. Bulk discounts may also be offered for organizations buying multiple handles.
X did not respond to requests for comment.
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