You & Mr. Jones Secures \(60M More in Series B, Hits \)1.36B Valuation
London-based brandtech leader You & Mr. Jones has added \(60 million to its Series B funding round, bringing the total raised to \)260 million. The investment from Merian Chrysalis values the company at $1.36 billion post-money, cementing its position as a major player in the marketing technology space.
From Ad Giant to Brandtech Disruptor
Founded in 2015 by former Havas CEO David Jones, You & Mr. Jones was created to bridge the gap between traditional marketing agencies and tech platforms.
“Marketers faced a false choice,” Jones explained. “They could work with agencies strong in branding but weak in tech, or tech companies that lacked marketing expertise but pushed their own platforms.”
The Brandtech Difference
The company distinguishes itself through:
- A proprietary technology platform for digital, mobile, and e-commerce solutions
- Strategic investments in companies like Pinterest and Niantic
- Targeted acquisitions, including influencer marketing firm Collectively in 2020
Pandemic-Proof Growth
Despite industry challenges, You & Mr. Jones reported:
- 27% year-over-year net revenue growth in Q3 2020
- A workforce of 3,000 employees globally
- Major clients including Unilever, Google, Adidas, and Microsoft
“Our model differs fundamentally from traditional ad agencies,” Jones emphasized. “We provide end-to-end solutions for social, digital, e-commerce and community management with real technological capabilities.”
Leadership Expansion
The funding announcement coincides with the appointment of Paulette Forte as the company’s first Chief People Officer. Forte joins from the NBA where she served as Senior Director of Human Services.
“You & Mr. Jones created the brandtech category and has maintained incredible momentum,” Forte stated. “My focus will be on building systems that develop talent, foster diversity, and streamline operations to support our rapid growth.”
With this latest funding and leadership addition, You & Mr. Jones strengthens its position at the intersection of branding and technology, poised for continued expansion in the evolving marketing landscape.
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