According to a company announcement, YouTube will now add notices below videos that are uploaded by broadcasters who receive some level of government or public funding. The goal is to equip users with additional information to help them better understand the sources of news content they choose to watch on YouTube.
The feature’s launch was earlier reported by The WSJ. The change will affect sources like the U.S.’s Public Broadcasting Service (PBS), but also increase the visibility around foreign state news organizations, such as Russia’s RT.
This new label will initially appear only to users in the U.S., and it may not always be accurate. A ‘Send Feedback’ form will be available for issues with attribution.
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