Zeptolab Unveils Pudding Monsters: The Next Big Mobile Game After Cut the Rope
Fresh off the monumental success of Cut the Rope, Zeptolab has announced its newest mobile game, Pudding Monsters, set to launch in just two weeks. The reveal took center stage at LeWeb in Paris, marking Zeptolab’s first new franchise since its 250-million-download hit.
What Is Pudding Monsters? A Fresh Take on Casual Puzzles
Unlike Cut the Rope’s physics-based challenges, Pudding Monsters shifts focus to strategic, board-based gameplay. Players must maneuver gelatinous pudding pieces across a grid, ensuring they stick together—or risk losing them off the edge. Key features include:
- Dynamic Puzzle Mechanics: Sleeping pudding pieces wake upon touch, adding layers of strategy.
- Simple Yet Engaging: Accessible for casual gamers while offering depth for puzzle enthusiasts.
- No Physics, Pure Logic: A departure from Zeptolab’s signature style, emphasizing tactical movement.
Why This Launch Matters
Zeptolab isn’t just releasing a game—it’s planting the seeds for another multimedia franchise. Following the Cut the Rope blueprint, which spawned plush toys, comics, and even a live-action TV show in development, Pudding Monsters is poised for similar cross-platform expansion. CEO Misha Lyalin hints at potential food-industry partnerships, though specifics remain under wraps.
Zeptolab’s Growing Global Footprint
With 50 employees and surging popularity in Asia—particularly China—the studio continues to dominate the casual gaming market. While Lyalin declined to share revenue figures, he emphasized merchandising as a key growth driver, signaling big plans for Pudding Monsters beyond the app store.
The Bottom Line
Pudding Monsters represents Zeptolab’s bold leap into a new puzzle genre. If early impressions hold, this could be the next mobile phenomenon—sticky, strategic, and irresistibly charming.
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